Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.

In this episode, we discuss:

The importance of building relationships in affiliate marketing
How to strategically integrate affiliates into your marketing strategy
Choosing the right technology for your affiliate program

Dive in:

[02:19] Rachel’s affiliate marketing journey.

[06:42] Affiliate activity needs clear targets and objectives.

[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.

[13:56] Affiliate sites are a business in their own right.

[16:36] Have the right expectations from upper-funnel activities.

[18:23] Choosing technology for affiliate partnership requires strategy.

[21:48] The importance of providing the business KPIs and goals to your affiliate channel.

[23:55] Hear Rachel’s Insider Tips!

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy