Welcome back to The Girls in Marketing Podcast!
In this episode, we’re diving into the latest AI updates and platform features shaking up the marketing world. From Google’s new AI Marketing Advisor to Instagram’s fresh DM tools, we’re breaking down what these innovations mean for marketers and creators alike.
Plus, we’re talking about the power of nostalgic marketing, the evolving role of social media for small businesses, and what it really takes to build confidence in your career. We also answer your audience questions with Sophie Lee and share the behind-the-scenes of launching our Freelancing for Marketers course.
Whether you’re riding the AI wave or reflecting on the campaigns that shaped you, this episode is packed with practical insights, honest reflections, and community-driven chat.
Chapters:
00:00 Introduction and Weekly Highlights
00:48 Google's AI Marketing Advisor
05:25 Instagram's New DM Features
14:54 Google's AI Shopping Experience
19:32 Small Businesses and Social Media Marketing
23:55 Audience Questions with Sophie Lee
25:40 Embracing Fear and Building Confidence
28:17 Launching the Freelancing for Marketers Course
32:32 Nostalgic Marketing Campaigns
40:17 Podcast Recommendations and Insights
44:44 Creative Marketing Campaigns
48:31 Conclusion and Community Engagement