We’re joined by Danny and Brianne Hoefelmann, co-founders of The Good In Media, to talk about how they’re using their podcast and video content agency to help people expand their impact.
When Danny made it his mission to find out what happiness meant to him, my podcast was one of the first to pop up on his search. After committing to self-development work a ... Show More
Nov 20
Why Everything Is Happening FOR You (Not To You)
I had a moment on a recent podcast interview that hit me straight in the soul. In this episode, I’m talking about the identity-shifting moments of my life, growing up isolated in a religion, getting bullied, facing constant rejection door-to-door, and later the public judgment th ... Show More
34m 50s
Nov 19
Stand Out in a Saturated Market and Build a Brand People Obsess Over with Lauren Robuck
Your past doesn’t disqualify you, it can develop you. In this episode, I sit down with the incredible Lauren Robuck, founder of Ginneca Row. We talk about the real startup costs, the fulfillment mistake almost everyone makes too early, and the mindset shifts that helped her scale ... Show More
1h 9m
Nov 18
The 4 Trends Every Business Must Master for 2026
The business rules are changing again. In this episode, Chris and I break down the four trends every founder must master to win in 2026. We talk about why Facebook traffic is surprisingly surging again, why micro-offers and paid ads are officially non-negotiable, the return of ph ... Show More
24m 16s
Feb 2024
Fostering Successful Partnerships
“We like to say we choose people over programming. We have really great vendors, like True Native, and partners that we’ve worked with over the years, and there are new ones coming into the space, but you know your inventory, you know the shows. We trust you.” Content is changing ... Show More
40m 52s
Feb 2023
Approach Your Next Campaign w/ Confidence ft. Brittany Bernado
“The other thing is, if you’re utilizing host read ads and the host is game, please let them do their thing. The host knows how to speak to their audience, and they know what resonates.” We are so excited to introduce our new Senior Director of Revenue and Sales Strategy, Brittan ... Show More
37m 3s
Jul 2023
The Basics of Starting a Campaign
“You know, as much as we all love podcasting, and we’re here talking about it, it can be difficult to navigate, and it can be difficult to know exactly where to go.” We love podcasting. We (probably) love podcasting more than the average person, but even we can admit it’s a bit d ... Show More
46 m
Nov 2023
How To Build A Better Campaign
“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got a million followers doesn’t mean I’m going to get a million listeners, right?” On today’s episode of The Podcast Advertising Playbook, Heather is joined by Kerry ... Show More
35m 10s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s
Aug 2023
Crafting A Cohesive Advertising Campaign
Michael Jenson, CEO of Rhapsody Voices, joins Heather Osgood on this week’s episode of The Podcast Advertising Playbook. The two delve into the dynamic landscape of podcast advertising, including the things you need to know to craft a cohesive ad campaign. Tune in to learn: How t ... Show More
39m 9s