“But it’s interesting just to see how social media is important, but it doesn’t always convert. Just because I’ve got a million followers doesn’t mean I’m going to get a million listeners, right?”
On today’s episode of The Podcast Advertising Playbook, Heather is joined by Kerry Tracy, SVP of Advertising at Podbean. Kerry is a veteran in the media world and ... Show More
Yesterday
Unlocking Programmatic Potential with AI
In this episode of The Podcast Advertising Playbook, David "DK" Krulewich joins host Heather Osgood to talk about the value of programmatic ads, and how AI powered ad tech can help maximize both reach and revenue. David Krulewich is the CEO of Mission Media, a company dedicated t ... Show More
36m 34s
Sep 24
Growing Your Audience: The Power of Cross-Promotion
In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company. Lauren shares how creators can grow their audience and increase discoverability with cross-promotion, int ... Show More
40m 55s
Sep 10
Creating for Kids: Why Video Matters for Young Audiences
On this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Lynn Kestin Sessler, Executive Producer behind children’s podcasts and video content for Nickelodeon, PBS, and FableVision. With deep experience in both traditional media and digital storytelling, ... Show More
36m 3s
Sep 2021
373: Unlocking YouTube’s Audience with Ad Pro Tom Breeze
Want to create successful YouTube ad campaigns? Of course you do! YouTube boasts an audience of two billion (yes, billion) monthly users. The right ads can help you reach a big audience, build relationships with prospects, and enjoy a stellar return on ad spend (ROAS). If you nee ... Show More
1h 5m
Sep 2023
How Anyone Can Become a Great Public Speaker w/ Keith Ferrazzi | EP #65
In this episode, Peter and Keith discuss the art and business of public speaking. Keith Ferrazzi, a renowned executive coach and speaker, shares his insights on building a successful speaking career.
15:33 | Transforming Lives Through Speaking
31:11 | Get Good at Speaking Quickl ... Show More
1h 25m
Oct 2021
How Do I Get Social Media Followers to Listen to My Podcast!?
#1190 Today we're talking with Gillian Tietz from Sober Powered. Gillian is an amazing person who's helping loads of people get sober with the help of her scientific background, through her podcast, website, Facebook group, and Instagram. I'm so proud of what Jillian is doing wit ... Show More
22m 54s
Nov 2020
Understanding The Digital Economy | Interview on FYI Podcast
Today’s episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era ... Show More
33m 41s