The Rise of the Fractional CMO -- Emma W...

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust ou ... Show More

Websites are losing traffic in the AI era. Anda Gansca, Co-Founder and CEO of Knotch, an AI-powered content intelligence company, explains what marketers still get wrong about their digital properties. She breaks down why personalization can backfire and tip into the creepy facto ... Show More

AI is reshaping what websites mean for revenue. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence for Fortune 1000 companies. She breaks down why personalization built on mediocre training data falls short, how trust outperforms tailoring when audi ... Show More

Imagine you’re leading a small organization, but you’re struggling to recruit and afford the senior talent you need to grow. You could hire a part-time executive. So-called “fractional leadership” is common in startups and is spreading to other businesses and nonprofits. But whil ... Show More

If you need senior talent but can’t afford full-time hires, consider fractional leadership, where part-time executives work with multiple organizations. Common in startups, the practice is spreading to other sectors, yet many leaders don’t know how to make it work. Researcher Tom ... Show More

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ... Show More

Starting a business has a ton of ups and downs, and Emma’s been through it all launching (and re-launching) her company and passion project Chamberlain Coffee. All of the trials and tribulations of getting a company up and running, from creating the product, creating the voice, b ... Show More

Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert. 

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is buildin ... Show More

Chief marketing officers are vital to strategic decision-making, but increasingly, they’re being left out of the discussions that matter most—to the detriment of both customers and growth. “Kelsey and I are on a singular mission to bring CMOs back,” McKinsey Senior Partner Shelle ... Show More