The Rise of the Fractional CMO -- Emma W...

Marketing to AI agents without losing control of your brand or customers. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM that helps more than 200,000 consumer brands turn customer insights into personalized experiences. She has led Klaviyo's marketing since Aug ... Show More

Marketers now have to reach AI agents as well as people. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM used by more than 200,000 consumer brands. She has led SaaS and SMB marketing for 20+ years, including senior roles at GoTo and Salesforce. Domenici covers m ... Show More

Marketing to agents without losing control of your brand. Jamie Domenici is Chief Marketing Officer at Klaviyo, the B2C CRM serving more than 200,000 consumer brands, with 20+ years in SaaS marketing. She explains how to market to agents while keeping control of your brand and cu ... Show More

Imagine you’re leading a small organization, but you’re struggling to recruit and afford the senior talent you need to grow. You could hire a part-time executive. So-called “fractional leadership” is common in startups and is spreading to other businesses and nonprofits. But whil ... Show More

If you need senior talent but can’t afford full-time hires, consider fractional leadership, where part-time executives work with multiple organizations. Common in startups, the practice is spreading to other sectors, yet many leaders don’t know how to make it work. Researcher Tom ... Show More

Emily Kramer (Founder of MKT1 and the Dear Marketers podcast) has led marketing teams at Asana, Carta, and Astro (acquired by Slack).After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GT ... Show More

Starting a business has a ton of ups and downs, and Emma’s been through it all launching (and re-launching) her company and passion project Chamberlain Coffee. All of the trials and tribulations of getting a company up and running, from creating the product, creating the voice, b ... Show More

<p dir="ltr">In this episode, Emma shares a remarkable case study of one of our clients here at Ninety Five Media and recounts their extraordinary growth over three years of partnership. Highlighting the importance of strategic social media marketing and the benefits of outsourci ... Show More

Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert. 

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is buildin ... Show More