Most startups can't afford brand experts. So what's the solution? In this episode, Baaghil explains ways to endure such problems and how to work with a brand strategy expert.
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Nov 2023
How to Use TikTok if You Are a Software Startup
E119: How to use TikTok if you are either a B2C or B2B software startup. You could have funding, or you could be bootstrapped. This episode gives examples and specific directions on what to do to get users, customers, and a brand that can ultimately be acquired. #growthhacks #sta ... Show More
19m 38s
Jun 2024
How to Stand Out From Your Competitors
You're unique, so why can't customers see it? In this episode, you'll get an answer — by dropping in on a real consulting session! is an executive mentor who struggles to stand out among a sea of coaches. Brand expert helps him, and also gives you the tools to stand out from your ... Show More
53m 2s
Feb 2025
The Right (And Wrong) Way To Spend Money At Your Startup
<p>Many startups fail because they run out of money. So how should you think about how to spend the money you raise?</p><p><br></p><p>In this episode of Office Hours, YC General Partners Brad Flora, Pete Koomen, Nicolas Dessaigne, and Gustaf Alströmer discuss how to spend respons ... Show More
29m 6s