Brand Strategy for Startups

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More

Imagine this scenario: Your company’s executive team has just announced their new master plan for growing the business. Now it’s your job, as a mid-level manager, to put it into practice. So where do you start? In this episode, strategy consultant Andrea Belk Olson explains how t ... Show More

AptDeco, a peer-to-peer marketplace for used furniture, launched in New York City in 2014. Despite its complexity and high costs, the company grew quickly. Co-founders Reham Fagiri and Kalam Dennis considered several different options for scaling the business—from expanding into ... Show More

E-Commerce in 2025: Challenges & Winning Strategies How can e-commerce brands thrive in 2025? In this Sales Pop episode, expert Sabir Semerkant, who has helped drive over $1 billion in sales, reveals key strategies for growth. Learn why many businesses fail due to poor decision-m ... Show More

“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term success? Matt Mullenweg, the co-founder of ... Show More

More and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. Marco Bertini, a marketing professor at Esade Business School in Barcelona, says constant price shifts can actually hurt the perception of your brand and its pro ... Show More

Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail . That’s because new ventures and corporate initiatives alike must sustain profitability at scale, according to Harvard Business School senior lectu ... Show More

Creating great products is about the systems, processes, and culture in place that help companies deliver value to their customers. On the Product Thinking Podcast, host Melissa Perri interviews the thought leaders in product development and answers your pressing questions to hel ... Show More

If you’re a fast-growing company in an emerging economy, you need a strategy for competing in your home market in the short term. But you also need a longer-term strategy that will help you grow beyond that initial market. John Jullens says the challenge is building both strategi ... Show More

So much has been written about how to future-proof a strategy. But Peter Scoblic says that too many companies still rely on short-sighted strategies that don’t effectively plan for different potential future scenarios. Scoblic is a co-founder and principal of the consultancy Even ... Show More

Is your brand ready for the future? Being a future-ready brand is about more than just hopping onto the latest tech trends. In this episode, we hear about what marketers can do to keep their brands ahead of the game. We welcomed Mitch Duckler, Managing Partner at FullSurge & Best ... Show More