JBay Studios' Charl Coetzee knows marketing. Today, he breaks down its effectiveness into three important elements of a marketing campaign.
Sep 2021
308. The Power of Storytelling in Video Marketing with Ian Garlic
<p><span style="font-weight: 400;">Video marketing has become quite popular, but it's a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. ... Show More
45m 48s
May 2024
Nerd Alert: The Three Dimensions of Effectiveness
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob revisit the t ... Show More
14m 24s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?
Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More
38m 39s
Mar 2024
Nerd Alert: Marketing Research’s Big Problem
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In our inaugural Nerd Alert episode, Elena a ... Show More
11m 27s
<p><em><strong>Lean Marketing: More leads. More profit. Less marketing.</strong></em> by Allan Dib</p> <p>ABOUT THE BOOK:</p> <p><strong>Bigger Results with Less Marketing</strong></p> <p>You keep being told to do more marketing — more complex, more aggressive, and more expensive ... Show More
<p dir="ltr">Episode #277 - "What 'Works' in Jewelry Marketing"</p> <p dir="ltr">Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out email ... Show More