People.ai CMO Justin Shriber, host of the "Legends of Sales and Marketing" podcast, walks us through the top three marketing mistakes he sees entrepreneurs make — and explains how to fix them.
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Oct 2023
The beauty of messy marketing
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ... Show More
37m 58s
Jun 2021
PREVIEW: Donald Miller—The Framework That Makes Marketing Easy
Does your company have a clear message? If not, it could be costing you thousands if not more. But don't worry because Donald Miller, author of Building a StoryBrand and Marketing Made Simple, joins our inaugural episode to guide you through the StoryBrand framework which has alr ... Show More
2m 20s
Dec 2020
Why The Best Performance Marketers are Bad Actors
<p>When we’re wandering around the internet, the hard truth is that we are constantly at risk. There are bad actors constantly attempting to perpetrate cyberattacks on unsuspecting web surfers. And, more and more often, those bad actors are utilizing some pretty sophisticated mar ... Show More
48 m
Jun 2021
#1: Donald Miller—The Framework That Makes Marketing Easy
Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has ... Show More
23m 37s