REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content. Key Takeaways: 00: ... Show More
Aug 2023
The zero to one B2B marketing playbook | Alex Kracov (Lattice, Dock)
Alex Kracov is the CEO and Co-Founder at Dock, and the former VP of Marketing at Lattice. Alex joined Lattice as the first marketer and third employee, and he helped to grow the business from seed to 1850+ customers. Prior to Lattice, Alex was a consultant at Blue State Digital — ... Show More
1h 3m
Dec 2023
217 - Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ... Show More
36m 34s
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?
Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ... Show More
42m 45s
Aug 2023
GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel
Eli Rubel is the CEO of MatterMade and NoBoringDesign, and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acqui ... Show More
42m 38s
Jun 2024
Your Business Is NOT What You Think It is | Ep 705
“People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots a ... Show More
41m 8s
Jun 2023
40: How he sold his company at 22, in under 18 months - Kieran O'Brien
Kieran O'Brien (Founder, MediaKits & ShopGenie) talks about his journey in the auto repair industry, successful approaches to fundraising, and invaluable lessons learned from his experiences in selling his companies. He started his first company at 16 and has since sold MediaKits ... Show More
53m 9s
<p></p><p><strong>I've just launched a </strong><a href="https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q"><strong>new YouTube channel</strong></a><strong>!! The concept? </strong>I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ... Show More
<p dir="ltr">Episode #277 - "What 'Works' in Jewelry Marketing"</p> <p dir="ltr">Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out email ... Show More
