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Jun 2024
31m 29s

Founder-led Marketing

37signals
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Nov 19
Out of Office, Together
<p>Twice a year, the entire 37signals team meets up in person. This week, co-founders Jason Fried and David Heinemeier Hansson talk about how these gatherings work, what they’re really for, and why the structure is intentionally loose. They share how the mix of optional hangouts ... Show More
29m 48s
Nov 12
Soft openings aren't just for restaurants
<p>This week, the team shares a behind-the-scenes look at how they bring in outside beta testers before a product launch. Jason Fried and David Heinemeier Hansson share how they invite early users into the mix, what they’re looking for, and how it all shapes the final version. It ... Show More
14m 48s
Nov 5
The itch for a new version
<p>In software development, there are updates, and then there are complete overhauls. This week, Jason Fried joins Kimberly Rhodes to talk about how the team decides when it’s time to rebuild from the ground up. They dig into the transition between versions, how customer feedback ... Show More
23m 8s
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