SPI 665: How to Measure Your Marketing a...

#925 What happens if you grow a personal brand that's no longer aligned with your purpose? Do you follow your energy into a new identity and start from scratch? If you abandon your business, can you ever return to it without losing momentum? These are all questions I tackle today ... Show More

#924 Do you have a business, or are you just making videos? Many people chase going viral instead of focusing on what matters most for online entrepreneurs. Building confidence and consistency are the true benefits of posting daily. These are the skills that will grow your brand ... Show More

#923 What happens when real people commit to showing up on camera every day for a solid month? If you've been following my 30-day short-form video challenge, listen in on this episode to hear from two participants who have made the most of this opportunity! First, I chat with Kar ... Show More

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTu ... Show More

<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!   Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentors ... Show More

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics a ... Show More

<p>Want an easy way to interpret your analytics? Wondering how to create dashboards?</p><p>To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.</p><p>Show notes: <a href="https://www.socialmediaexaminer.com/338" re ... Show More

<p>Jeremy Haft, Chief Revenue Officer at Digital Remedy, assesses the role of the CMO. As marketing evolves, the advantage lies in embracing measurability. With data-driven insights and effective utilization, CMOs can outpace competitors and elevate their brands to new heights. T ... Show More

<p>#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive ... Show More