SPI 665: How to Measure Your Marketing a...

Al #019 If you lean into having fun running your business, you'll see results. That's why "playful" has been my word of the year for 2026. And maybe one of the best examples of how I've applied this mindset is my Christmas in July sale. While this is something I do every year ove ... Show More

#950 Right now, you likely have the smallest audience you'll ever have. And while I hope you're constantly getting more followers, ask yourself: Why are you starting your business with a product that needs lots of customers to be successful? Run the numbers. Unless you're getting ... Show More

Most entrepreneurship advice assumes you already have clarity around what you want to pursue. But that's not the starting point for most people. Like many, you might get stuck before you even find a business idea that excites you. That's why I knew I had to talk to Ryan as soon a ... Show More

Want to improve your marketing analysis? Wondering how Google Analytics 4 will change the way you measure your marketing? To explore Google Analytics 4 and what it means for marketers, in this episode I interview Chris Mercer. Chris is the leading authority on Google Analytics a ... Show More

<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More

<p>Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. When the same platform that takes your ad dollars also determines the success of its own ads, we have a measurement problem in advertising. While the dollars seem to ... Show More

<p>Want an easy way to interpret your analytics? Wondering how to create dashboards?</p><p>To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert.</p><p>Show notes: <a href="https://www.socialmediaexaminer.com/338" re ... Show More

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTu ... Show More

I had the opportunity to host a Q&A session with members of our One Funnel Away community, where we tackled challenges, refined strategies, and explored creative solutions for their funnels and business growth. This episode of the Marketing Secrets Podcast dives into real-life sc ... Show More

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More