Navigating Today’s Marketing Measurement...

<p>Content strategy success hinges on three measurable outcomes. Benji Block, founder of Signature Series and former Executive Producer of B2B Growth podcast, breaks down the metrics that matter for B2B brands. He outlines a framework measuring click-through rates on thumbnails a ... Show More

<p>B2B companies struggle to create content that actually drives business results. Benji Block, founder of Signature Series, has launched 50+ podcasts and generated millions of views helping brands build content strategies that work. He breaks down the three critical metrics that ... Show More

<p>B2B executives struggle to deliver quotable content in their first recording sessions. Benji Block, founder of Signature Series, shares proven techniques from launching 50+ podcasts and coaching 80+ leaders to become standout hosts. He recommends multiple takes to overcome ini ... Show More

<p>#665 The best part about online marketing is that it is <em>fast</em>. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! ... Show More

Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, in this episode I interview Julian Juenemann. Julian is a measurement expert and founder of Measure School, a popular YouTu ... Show More

<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More

Founder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Tho ... Show More

<p>Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https://contenta ... Show More

<p><span>A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance data, even from opted-out users, and Instagram is working on a very meme-wor ... Show More

63% of TV advertisers doubt their ability to accurately measure TV’s impact. And it’s not just TV. Top-of-funnel marketing channels are notoriously hard to evaluate.<br /><br />But accurate attribution isn’t impossible. This week, Elena and Angela are joined by Director of Analyt ... Show More

<p>🔥 Join BlockFi today and get up to $250🔥</p> <p>https://go.1markmoss.com/BlockFi<br> </p> <p><br></p> <p>For today's episode on the Podcast, I've invited Ken McElroy onto the show. As we discuss the great migration, the housing market(s), sub markets, and the misconception b ... Show More

<p>This week we're going to publish an episode every day covering what the Head of your Marketing department needs to know about SEO. Joining us is Doug Bell, the Chief Marketing Officer at Searchmetrics, which is an SEO and content marketing platform that helps enterprise busine ... Show More

<p>Marketers are pulling back on virtual reality... Tips on making sure you still show up in Google after their big algorithm change this week... Search Console gets a big video update... TikTok offers tips for one of its highest-producing ad products... and Twitter tries its han ... Show More