In this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how.
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Jul 27
How these two marketers manipulate your music taste
In a fairly inconspicuous SXSW podcast, two marketers shook the music industry. Jesse Coren and Andrew Spelman, two co-founders at Chaotic Good, explained how they make bands go viral. Their methods shocked people. Today on Nudge, I reveal how these two marketers use psychologica ... Show More
30m 41s
Apr 2025
Introducing Adspeak from ADWEEK
Love it or hate it, advertising is the ultimate broker of power and influence in the world today. Adspeak, hosted by Adweek editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people and companies that shape how we view the world, the product ... Show More
1m 7s
Jul 2025
How Does Advertising Actually Work?
Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emo ... Show More
29m 54s
May 2016
S5E20 - Radio Still Makes Waves
This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that sponsored the traffic in a whole new way, to a radio campaign that tried to bore you to sleep, to an amazing radio ad that asks you to ... Show More
27m 32s