It’s a psychological principle that helped end South African apartheid.
It reversed the Pope’s declining popularity.
It reduced university students’ binge drinking by 30%.
And can predict romantic breakups with 60% accuracy.
Today, bestselling author Will Storr reveals the surprisingly effective way to persuade (almost) anyone.
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Oct 6
How HubSpot’s CMO Uses AI: 4 Important Tips
Kipp Bodnar is HubSpot’s CMO. He’s also an AI expert. Today, I interview him about how he uses AI, how he expects marketing teams to change, and his four tips to help you adopt AI in your business. --- The Loop Marketing Playbook: https://clickhubspot.com/45054c Kipp’s podcast: h ... Show More
26m 52s
Sep 29
How sights, smells and sounds alter what you buy
In 2011, Coca-Cola introduced a white version of their Coca-Cola can. The drink inside was identical to original Coca-Cola, but customers drinking from this white can hated the taste. The white can made buyers think the Cola tasted worse. To explain why, I need to delve into the ... Show More
23m 16s
Sep 22
Is this famous team-building model wrong?
Is the classic forming, storming, norming, performing model wrong? In this episode of Nudge, Professor Colin Fisher challenges one of the most famous team-building frameworks and reveals what really drives teams to succeed. --- Read Colin’s book: https://colinmfisher.com/ Reading ... Show More
37m 12s
Nov 2024
#776: Derren Brown — A Master Mentalist on Magic, Mind Reading, Ambition, Stoicism, Religion, and More
Derren Brown is a psychological illusionist who can predict, suggest, and even control human behavior. Sponsors:Eight Sleep’s Pod 4 Ultra sleeping solution for dynamic cooling and heating: https://eightsleep.com/tim (save $350 on the Pod 4 Ultra)LinkedIn Ads, the go-to tool for B ... Show More
1h 40m
Aug 15
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s
Apr 2025
546: Renowned Experts Christian van Nieuwerburgh and Robert Biswas-Diener on Radical Listening
Welcome to Strategy Skills episode 546, an interview with the authors of Radical Listening: The Art of True Connection, Prof. Christian van Nieuwerburgh and Dr. Robert Biswas-Diener. Most conversations barely scratch the surface, because true connection isn’t just about hearing w ... Show More
54m 31s
Aug 13
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast. Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatG ... Show More
30m 56s