It’s a psychological principle that helped end South African apartheid.
It reversed the Pope’s declining popularity.
It reduced university students’ binge drinking by 30%.
And can predict romantic breakups with 60% accuracy.
Today, bestselling author Will Storr reveals the surprisingly effective way to persuade (almost) anyone.
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Nov 10
What Marge Simpson Can Teach You About Leadership
In 1989, The Simpsons released Itchy & Scratchy & Marge. It’s a classic Simpson’s episode filled with slapstick humour, dry jokes, and smart gags. And yet, behind all the humour, there’s an important lesson about leadership. Today, Chief Behavioural Scientist Micheal Hallsworth e ... Show More
21m 14s
Nov 2024
#776: Derren Brown — A Master Mentalist on Magic, Mind Reading, Ambition, Stoicism, Religion, and More
<p><strong>Derren Brown </strong>is a psychological illusionist who can predict, suggest, and even control human behavior. </p><p><strong>Sponsors:</strong></p><p><a href="https://www.eightsleep.com/tim/" rel="noopener noreferrer" target="_blank"><strong>Eight Sleep’s Pod 4 Ultra ... Show More
1h 40m
Aug 15
5 Marketing Psychology Strategies You Can Use Today with Phill Agnew, Host of Nudge | Ep. 340
Behavioral science holds the keys to some of the most effective, yet overlooked, marketing strategies. And if you’re not thinking about it, you’re already behind. Daniel sits down with Phill Agnew, host of the UK's #1 marketing podcast Nudge, to explore psychological principles t ... Show More
44m 36s
Oct 10
#830: Nick Kokonas and Richard Thaler, Nobel Prize Laureate — Realistic Economics, Avoiding The Winner’s Curse, Using Temptation Bundling, and Going Against the Establishment
<p><a href="https://x.com/r_thaler?lang=en" rel="noopener noreferrer" target="_blank"><strong>Richard H. Thaler</strong></a> is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics and the Charles R. Walgreen Distinguis ... Show More
1h 57m