Sep 9
Webflow’s CMO: Stop Chasing More Content! Win AI Search! End Silos!
Webflow just scanned 2,000 real websites and gave them a report card on how ready they are for AI search. The median score? A 2 out of 5. And the reason companies are failing isn't the reason LinkedIn keeps telling you.Dave Steer — CMO of Webflow, with prior stops at Twitter, Fac ... Show More
48m 33s
Aug 12
Build for Community, Not the Playbook
Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More
45m 4s
Jul 29
Spotlight: The 5,000-Year-Old Method of Making People Remember You
How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More
16m 9s
Jul 2023
BDTP. Marketing for Humans with Sarah McCredie
Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sarah McCredie, director of product marketing at Recurly. You'll learn what marketing for humans is, which brands are nailing it, why you shouldn’t be afraid to rebrand, and more.Please head over t ... Show More
31m 29s
Jun 2024
Ins & Outs Of Powerful Product Marketing
<p>VP, Product Marketing at Movable Ink, Anjali Yakkudi, the overlap between artificial intelligence and product marketing. In this episode of the MarTech Podcast, Anjali discusses the ins and out of powerful marketing, delving into marketing challenges around innovative pro ... Show More
16m 16s
Sep 2024
From Corporate to Entrepreneurship: Valbona’s journey into marketing
<p> </p><p>We discuss her experiences at Salesforce, the importance of personal branding, and strategies for B2B marketing. Valbona also reveals her insights on content creation, community building, and maintaining a healthy lifestyle. </p><p> </p><p>Whether you're a seasoned ma ... Show More
39m 54s
Sep 2020
How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini
<p>This episode is the series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I had with Erika Nardini, the ... Show More
15m 13s
Nov 2020
How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini
<p>This episode is the series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I had with E ... Show More
15m 14s
Oct 2024
Audience Matters with Sarah Jordan, Constant Contact CMO
Brand spending on market research has been steadily declining, with the latest IPA report showing a 2.9% drop. Why are marketers shying away from one of the best ways to better understand their audience?<br /><br />This week, Elena and Rob talk with Sarah Jordan, CMO of Constant ... Show More
28m 13s
Nov 2020
How to Overcome Challenges | Monday Marketing Takes: StockX
<p>This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the CMO of StockX, ... Show More
15m 57s
On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio. She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to be meticulous about finding ways to connect with the customer. 1:30 - How Sara got inspir ... Show More
<p><a href="https://twitter.com/saravarnibright"><span style= "font-weight: 400;">Sara Varni</span></a> <span style= "font-weight: 400;">is the CMO @</span> <a href= "https://www.twilio.com/"><span style= "font-weight: 400;">Twilio</span></a><span style= "font-weight: 400;">,</sp ... Show More
