On this episode of Marketing Trends, Chad and Ian talk to Sara Varni, the CMO of Twilio. She talks about how CMOs can pitch expensive and risky initiatives, how marketers waste money by failing to make long term plans, and she shares a few tactics that her team uses to be meticulous about finding ways to connect with the customer. 1:30 - How Sara got inspir ... Show More
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Mar 2023
146 - How To Think Differently About B2B Content, With Camille Trent
When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?
Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.
Daniel and Camille get straight i ... Show More
34m 49s
Sep 2022
How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
<p>Emily Kramer led and built the marketing teams at Asana, Carta, Ticketfly, and Astro (acquired by Slack). These days, she’s the co-founder of MKT1, where she helps founders and marketers build and scale their marketing functions. Emily is also a well-respected angel investor a ... Show More
1h 10m
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
Jan 2024
Fixing What's Wrong with the Real Estate Industry
<p class="MsoNormal">In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, <span class= "proofing-commentarytext"><span style= "mso-fareast-font-family: 'Times New Roman'; mso-fareast-t ... Show More
34m 40s
Mar 2023
#99 - Kelly Jamieson, Founder & Managing Director of Edible Blooms on Breaking the Mold: Secrets to Entrepreneurial Success and Female Empowerment in Business
Discover the Power of Resilience, Passion, and Innovation in our Latest Episode of the #CreatingSynergyPodcast!Join us for an exciting and insightful conversation with Kelly Jamieson, the inspiring CEO of Edible Blooms. In this episode, we explore Kelly's unique entrepreneur ... Show More
1h 50m
Aug 2023
The zero to one B2B marketing playbook | Alex Kracov (Lattice, Dock)
Alex Kracov is the CEO and Co-Founder at Dock, and the former VP of Marketing at Lattice. Alex joined Lattice as the first marketer and third employee, and he helped to grow the business from seed to 1850+ customers. Prior to Lattice, Alex was a consultant at Blue State Digital — ... Show More
1h 3m
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?
Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ... Show More
42m 45s