In just two years, Deborah Morton, owner of Clareo Real Estate in Marietta, Georgia, has achieved an impressive $65M in transaction volume. Even so, she, like many, is dismayed by the numerous pressing challenges facing the real estate industry, including the public’s generally negative impression of the business. However, she believes the industry has contributed to many of its own problems. For her part, she’s improving her own agency’s performance by putting her effort and energy into leveling up her agents’ skills. Join us to hear about the three key activities new agents need to habitually practice to become superior agents, how to authentically build relationships with clients to drive referrals, and the mindset and critical approach needed to grow a real estate business.
Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional insights from the episode.
Connect | Resources
· Connect with Deborah on Instagram or Facebook by searching clareorealestate
· FREE e-book: Getting Started with Relationship Marketing
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
0:00 Introduction
1:30 Deborah’s business bio
3:22 Addressing issues plaguing real estate
4:47 Need for better training and education
6:38 Professionals train for success
9:19 Coaching for success | Daily routine
12:53 Advise: focus on lucrative marketing
15:20 Authentic, giving relationships drive business
18:26 The marketing trifecta: education, social proof, relationships
20:10 Advice: assess your skills and knowledge | Examples
25:49 Advice: leads for new agents
27:17 Call/door knocking script
28:54 Advice: Focus on profitability
33:53 Action Item
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