When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?
Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.
Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.
Plus youâll hear Camilleâs hot take on why you need to leave your ego at the door when it comes to effective content marketing.
Follow Camille:
LinkedIn: www.linkedin.com/in/camillehansentrent/
Twitter: https://twitter.com/camilletrent
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketingÂ
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
00:00 Intro
02:07 The Evolving Definition Of Content
07:40 Meeting Your Customerâs REAL Needs
10:59 How To Execute A Great Piece of Content
15:20 A Roadmap With FlexibilityÂ
20:15 Two New Ways To Measure Success
28:15 A Marketing Hill To Die On
31:14 Leaving Ego At The Door
31:49 Advice Thatâs Bigger Than Marketing
33:32 Everybody Is A Beginner At Something