Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly?
As Mika puts it, there are two core components: strategy and creativity.
Strategy involves strategic thinking, writing positioning statements, and determining the brand’s voice—the invisible traits of a b ... Show More
Jan 17
The Secret Behind Authentic Personal Branding w/ Mo Ismail| Ep 413
In this episode, Chris Do and Mo Ismail explore why personal branding works best when it starts with generosity rather than self-promotion. They break down how leading with genuine care lowers defenses, builds trust, and creates natural reciprocity in both business and personal r ... Show More
7m 4s
Jan 15
Why Creatives Struggle With Feedback w/ Jule Kim | Ep 412
In this episode, Chris Do and Jule Kim unpack why feedback is both essential and emotionally difficult for creatives. Drawing from decades of teaching, coaching, and public critique, they explore the difference between honest feedback and destructive criticism, and why many peopl ... Show More
1h 27m
Jun 2020
How To Effectively Develop and Cascade Product Strategy In Your Org w/Chris Bee - Sr. Director of Product Development at Zillow
<p>On today's episode, I sat down with Chris Bee, Senior Director of Product Development at Zillow.</p>
<p>Before going to Zillow, Chris spent time as a PM and Product Leader at Microsoft, Amazon, and Uber. Now, Chris leads the core product team and product strategy for Zillow's ... Show More
23m 57s
<p><span style="font-weight: 400;">For this episode, let's revisit a Strategy Skills classic where we discuss how to identify a corporate strategy.</span></p> <p><span style="font-weight: 400;">It is actually very simple to know if a study qualifies as a corporate strategy study. ... Show More
