Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly?
As Mika puts it, there are two core components: strategy and creativity.
Strategy involves strategic thinking, writing positioning statements, and determining the brand’s voice—the invisible traits of a b ... Show More
Jun 3
How to Become the Authority in Your Space w/ Matthew Byrd | Ep 436
Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to founding a global industry conference, and the path wasn't a big platform or viral mom ... Show More
31m 8s
Jun 2020
How To Effectively Develop and Cascade Product Strategy In Your Org w/Chris Bee - Sr. Director of Product Development at Zillow
<p>On today's episode, I sat down with Chris Bee, Senior Director of Product Development at Zillow.</p>
<p>Before going to Zillow, Chris spent time as a PM and Product Leader at Microsoft, Amazon, and Uber. Now, Chris leads the core product team and product strategy for Zillow's ... Show More
23m 57s
<p><span style="font-weight: 400;">For this episode, let's revisit a Strategy Skills classic where we discuss how to identify a corporate strategy.</span></p> <p><span style="font-weight: 400;">It is actually very simple to know if a study qualifies as a corporate strategy study. ... Show More
