Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly?
As Mika puts it, there are two core components: strategy and creativity.
Strategy involves strategic thinking, writing positioning statements, and determining the brand’s voice—the invisible traits of a b ... Show More
Jul 29
The 3 Rules of Personal Branding Nobody Tells You w/ Chris Do | Ep 444
Most people build a brand around what they do. Chris Do says that's exactly why no one remembers them. In this episode, Drigo sits down with Chris to dig into the philosophy behind his new workbook, Unbland Yourself, and what it actually takes to stop blending in and start buildi ... Show More
33m 4s
Jul 22
How to Sell Your YouTube Channel w/ Tyler Chou | Ep 443
Tyler Chou spent nearly 20 years as a Hollywood attorney at Disney, Buzzfeed, and Skydance before a midlife crisis and a layoff pushed her into the creator economy. Now she's the legal strategist behind some of the most valuable creator-led businesses on the internet, including o ... Show More
30m 53s
Jul 15
How Social Media and Passion Sold $60M in Cars w/ Chau Nguyen | Ep 442
Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and watching his VC-backed follow-up fail, Chau started messing around with an old F ... Show More
21m 53s
Apr 2020
JUST Branding Podcast Trailer
<p>JUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, ... Show More
1m 32s
Dec 2024
Making the Most of Creative Branding with Walmart Maker's Studio
Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and collaborates with top brands like GE, HB ... Show More
14m 19s
May 2025
S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out
In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business. Learn more at htt ... Show More
1h 9m
Apr 2020
S01.E03 - Brand Strategy Tools
<p>Jacob Cass & Matt Davies discuss the best tools for brand strategy, including top courses, books & methodologies. We also dive into positioning brand archetypes, brand experience & brand personality and how these tools can help build better brands. </p>
<p><br />< ... Show More
41m 57s
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Jun 2024
Strategic Thinking and Execution
<p>On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audi ... Show More
41m 35s