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Apr 2022
1h 11m

186 - How Brand Strategy Works — with Mi...

THE FUTUR
About this episode
Mika Saulitis is the Director of Creative Strategy at branding and design studio, Trollbäck+Company. But what does a Director of Brand Strategy do exactly? As Mika puts it, there are two core components: strategy and creativity. Strategy involves strategic thinking, writing positioning statements, and determining the brand’s voice—the invisible traits of a b ... Show More
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