logo
episode-header-image
Dec 2023
35m 55s

CCR305: One-Person Brand w/ Carlos and B...

Kevin Rogers
About this episode

In this podcast episode, Carlos and Brenda Citron, branding experts, advise businesses to intentionally create a simple, customer-focused brand to boost loyalty and success.

Up next
Jul 4
CCR330: How Dave Munson Built Saddleback Leather on Faith, Grit, and Story
In this episode of Paid to Create, I sat down with Dave Munson, founder of Saddleback Leather and author of the new book They’ll Fight Over It When You’re Dead. Dave’s story is one of relentless curiosity, unwavering faith, and a passion for building things that matter. We got de ... Show More
57m 41s
Jul 1
CCR329: Why Human Curiosity And Great Questions Will Never Be Replaced by AI with Lolita Allgyer
In this episode, I handed the mic to Lolita Allgyer—our brilliant messaging and story strategist here at Copy Chief—for a deep dive into what makes story-driven copy land with real emotional punch. This was more than just an interview. Lolita came in with the mindset of a strateg ... Show More
1h 1m
Jun 17
CCR328: How Dani Wade Beat Out 50 Copywriters to Land an In-House Position with Jeff Walker (from a third world country, no less)
In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it’s like to land an elite in-house gig with Jeff Walker' ... Show More
44m 54s
Recommended Episodes
Aug 2020
370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey
Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, ... Show More
1h 7m
Apr 2024
From Breakdancer to Brand Builder: Zach Benson's Story - CFR #708
In this episode of ClickFunnels Radio, the hosts welcome Zach Benson, a former break dancer turned entrepreneur with a successful personal brand and Instagram following. Zach shares his journey from breakdancing on the streets of Iowa to building a thriving company. Tune in to le ... Show More
25m 55s
Apr 2018
128. Derek Champagne shares (5) crisis points to have a successful marketing plan.
Derek Champagne is the Founder & CEO of The Artist Evolution, a full service agency building memorable brands, marketing tools and campaigns for startups to household brands. Derek is also the author of the best-selling marketing book Don’t Buy a Duck and the host of the popular ... Show More
30m 6s
Jul 2021
#386: Branding Vs. Marketing (& Why It's Important To You) with Ryan Holtz
Getting Lost Online? Start With Your Branding Branding can seem like the online marketing equivalent of a Birkin bag... ...you’ve heard of it, you’re not totally sure what it is, but it seems like all of the big names are into it. And I’m with you. Branding felt like a “nice to h ... Show More
45m 53s
Nov 2020
Bobbi Brown Shares Advice For Aspiring Entrepreneurs and Launching A New DTC Brand
In this episode, cosmetics pioneer Bobbi Brown shares her advice for aspiring entrepreneurs and what steps they should take when starting a business. We also chat about her new clean makeup brand, Jones Road and what it is like launching a brand in today’s digital landscape.   Pr ... Show More
29m 36s
Oct 2021
Why Businesses That Invest in Branding Will Win Out Over Those That Don’t | Marc Gutman - 1501
Branding is way more than the marketing or the marketing team - it’s establishing and helping people realize you’re an authority. In today’s episode of The Sales Evangelist, Donald is joined by branding expert Marc Gutman to learn why businesses that invest in branding win out ov ... Show More
26m 33s
Oct 2020
#398: How to Build a Brand with Tim Newton
How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior creative officer at Ramsey Solutions, argues that truly amazing brands dig deeper. They use what they value to influence every touchpoint they have w ... Show More
1h 13m
May 2021
Crafting a Successful Business and Brand that Can Be Sold Anytime | Mike Koenigs
In this episode of the Millionaire Mindcast, we have a spectacular guest, Mike Koenigs who shares insights and knowledge on how to build a business that can be sold anytime, the dos and don'ts of branding, and how to build an effective one! Mike Koenigs is a serial entrepreneur, ... Show More
58m 52s