Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying ... Show More
Yesterday
Beyond the Parade: Macy’s navigates tariffs, turbulence and retail evolution
<p>This Thursday marks the 99th annual Macy’s Thanksgiving Day Parade, and Macy’s Inc. chairman and CEO Tony Spring joins Rapid Response with a behind-the-scenes preview of what to expect. It’s been a tumultuous year for the legacy retailer, shaped by new tariffs, shifting consum ... Show More
23m 18s
Nov 22
Possible: Steve Kerr and Kris Brown on leadership and purpose in sports
<p>What does it take to turn tragedy into advocacy, and advocacy into lasting change? This week, Reid and Aria are talking to Warriors head coach Steve Kerr and Kris Brown, president of Brady, the nation’s oldest gun violence prevention organization. Together, they explore how sp ... Show More
1 h
Jun 2023
The Brand Narrative Process -- Ryan Kutscher // Circus Maximus
If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authori ... Show More
12m 57s
Jul 2023
Building A Personal Brand
In this podcast episode, the team delve deep into the realm of personal branding and explore the crucial aspects of establishing a trustworthy online presence. We explore how personal branding builds trust, unlocking SEO secrets for your brand, understanding SSI scores, choosing ... Show More
19m 11s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
17m 41s
Mar 2023
The Brain Behind Nike’s Brand with Nike’s Former CMO
<p>#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you ... Show More
42m 15s