Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying ... Show More
Jun 9
World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden
As the World Cup kicks off this Thursday, scrutiny surrounds ticket prices, disrupted fan travel, potential ICE activity, and FIFA’s murky dealings. ESPN Global Sports Correspondent Sam Borden has covered this tournament from Brazil to Qatar, and he joins Rapid Response to break ... Show More
32m 6s
Jun 4
Rohan Oza: The playbook for building billion-dollar consumer brands
If there was a Mount Rushmore of brand builders, investor Rohan Oza would be on it. He’s been the driving force behind $8 billion in exits for vitaminwater, Poppi, and more. Oza joins host Jeff Berman to reveal his playbook for success.Subscribe to the Masters of Scale weekly new ... Show More
28m 13s
Jun 2023
The Brand Narrative Process -- Ryan Kutscher // Circus Maximus
If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authori ... Show More
12m 57s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
17m 41s
Mar 2023
The Brain Behind Nike’s Brand with Nike’s Former CMO
<p>#23: I meet Greg Hoffman, the brains behind Nike’s marketing campaigns as the former Chief Marketing Officer. A global brand leader, Greg held marketing, design, and innovation leadership roles at Nike for over 27 years. He shares with us his life at Nike, to show you how you ... Show More
42m 15s