Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lessons from Nike, Disney, the U.S. Olympic and Paralympic Committee, and more. Applying ... Show More
Oct 29
Maria Ressa on how to save democracy from Big Tech
When truth is under attack, how do you fight back? Nobel Peace Prize-winning journalist Maria Ressa has spent years confronting disinformation and political pressure through her news organization, Rappler. In conversation with Reid Hoffman and Aria Finger, Ressa explores the cris ... Show More
25m 24s
Oct 27
Eric Schmidt scores US vs. China: who’s winning the AI race?
The AI race between the US and China is the defining competition of our age. Eric Schmidt, former CEO of Google, advisor to the Pentagon, and current CEO of Relativity Space joins Rapid Response live from Masters of Scale Summit to give his most unvarnished assessment yet. He rev ... Show More
26m 34s
Oct 2023
712: Here’s The RIGHT Way to Evolve Your Brand As You (and Your Business) Change
I believe every business needs to have a brand. A brand is more than just a logo and pretty colors… It’s the personality behind your offers, the way you make your clients and customers feel. And as we grow, change, evolve, and enter new life seasons, or pivot our mission, it is c ... Show More
41m 40s
Feb 2021
MBA1721 5 Ways To Improve Your Branding in 2021
<p>How does branding work?</p><p>To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to <i>define</i> it. From there, you can evaluate and optimize it to promote growth.</p><p>It’s easier — and less va ... Show More
13m 5s
Nov 2024
Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg
What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and ... Show More
34m 44s