The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider
If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?
To clarify, a personal brand is one like mine. I’m the face of the company, my name is my website URL, and it’s me tha ... Show More
Jul 1
Your Copy's Too Safe - Here's How to Fix It (And Finally Sound Like You)
When Your Copy Evolves, So Does Your Business In this episode, I share how shedding "safe" copy transformed my business. From sharpening your brand message to showing up as your unapologetic self, I dive into the copywriting strategies that helped me write with more clarity, conf ... Show More
29m 4s
Jun 24
Design Like a Big Brand, on a Small Budget with Jen Olmstead
The Website Upgrade Your Business Has Been Waiting For Want a brand that instantly builds trust and makes you money? It all starts with your website. In this episode, I’m joined by Jen Olmstead, co-founder and lead designer of Tonic Site Shop. Jen is a design powerhouse with a jo ... Show More
41m 58s
Oct 2023
712: Here’s The RIGHT Way to Evolve Your Brand As You (and Your Business) Change
I believe every business needs to have a brand. A brand is more than just a logo and pretty colors… It’s the personality behind your offers, the way you make your clients and customers feel. And as we grow, change, evolve, and enter new life seasons, or pivot our mission, it is c ... Show More
44m 25s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
18m 41s
Mar 2024
How To Navigate a Rebrand, with Wildish & Co
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ... Show More
31m 54s
May 2019
106. How To Start And Manage Building Your Personal Brand In 5 Easy Steps with Michelle Roberts
What are you known for? What do people think of you, when you're not in the room? What impression do you leave behind? If you can easily and confidently answer those questions, awesome! You have a well-defined personal brand. Congratulations! For the rest of us, who need to polis ... Show More
31m 20s