118. Maximizing your Personal Brand: Com...

Why the best leaders treat uncertainty as a chance to learn, not a failure to avoid.Most companies are built to grow. Far fewer are built to stay true to their purpose as they do.Eric Ries is an entrepreneur, creator of the Lean Startup movement, and author of Incorruptible: Why ... Show More

Do you really win the negotiation if it means losing the relationship?You might think that successful negotiation means getting what you want here and now. But Stan Christensen says this short-sighted view is selling many negotiators short.Christensen is a professional negotiator ... Show More

What it takes to lead as a communicator and communicate as a leader.Leadership isn’t just about making decisions — it’s about how you communicate them. As Matt Abrahams puts it, “Communication is operationalized leadership.”At a recent Me2We event, in connection with Stanford GSB ... Show More

<p>Now that we're settled in to 2023, it's a good time of the year to take stock of your personal brand. The way you're perceived by others is important. Yet many professionals rarely take the time to ensure their brand is up to date, relevant, and visible. For example, when was ... Show More

Did you know everyone has a personal brand - what is yours? Personal branding isn’t just for people with hundreds of thousands of followers. Whether you are aware of it or not - you are creating and curating a personal brand. Personal branding and how you show up is incredibly im ... Show More

When the term “personal brand” first entered the zeitgeist, people were stoked to talk about it—but the conversation went sour because, let's be honest, the phrase got overused by people with cheesy personal brands. And that's a real shame because thinking about your "personal br ... Show More

What are you known for? What do people think of you, when you're not in the room? What impression do you leave behind? If you can easily and confidently answer those questions, awesome! You have a well-defined personal brand. Congratulations! For the rest of us, who need to polis ... Show More

Wondering whether to make yourself the face of your company? Worried about balancing professionalism with personal branding? To discover how to leverage your personality to build client trust and supercharge sales, Brooke Sellas interviews Sarah Scott.Guest: Sarah ScottReview our ... Show More

Femke and Charli delve into the concept of personal branding. They discuss whether personal branding requires strategic planning and the level of intentionality one should have regarding their personal brand. Femke and Charli explore the distinction between personal and company b ... Show More

<p>Have you ever wondered how to build a personal brand without having to become someone you're not? It's something a lot of us struggle with in an era where everyone's trying to be noticed online. The truth is, there are people out there right now who are desperately seeking the ... Show More

<p>Branding is at the heart of any organization’s identity, product, and mission. It's the narrative you weave throughout your scale journey. That’s why brand relevance isn't a nice-to-have — it's a need to have. This special episode of Masters of Scale shares key branding lesson ... Show More

We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More