logo
episode-header-image
Dec 2022
29m 50s

Big marketing ideas of the year

Mark Schaefer
About this episode
tail spinning
Up next
Mar 24
Customer Experiences and AI - The Next Competitive Moat
What happens when marketing moves beyond campaigns and becomes experience, emotion, and intelligence (AI) combined? In this episode, I sit down with Kenny Lauer, one of the most dynamic leaders in modern marketing. From early roles at Apple and KPMG to leading global digital expe ... Show More
38m 35s
Mar 9
Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets
She built a 75,000+ member community. Then she shut it down. What she did next reveals the 5 secrets every community builder needs to know. Dana Malstaff turned Boss Mom from a book into one of the most recognized community brands online, growing a massive movement of entrepreneu ... Show More
43m 54s
Feb 23
First or Fast Follower? 3 AI-Era Rules for Marketers
Should you be first or a fast follower? Digital pioneer Mark Schaefer breaks down 3 critical rules for marketers navigating AI and discusses why the 85% solution isn't good enough. 
33m 33s
Recommended Episodes
Jul 2023
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
tail spinning
1h 11m
Jul 2023
Belonging to the Brand with Mark Schaefer
tail spinning
30m 4s
May 2024
488 Social Media Explained 3.0 by Mark Schaefer
<p><em><strong>Social Media Explained 3.0: Marketing Success in the AI Era</strong></em> by Mark Schaefer </p> <p>ABOUT THE BOOK:</p> <p>In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marke ... Show More
1h 22m
Nov 2021
359 Renegade Marketing by Drew Neisser
tail spinning
1h 22m
Apr 2021
Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)
Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publ ... Show More
32m 59s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More
38m 39s
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability?  Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. T ... Show More
42m 45s
Jun 2024
491 Lean Marketing by Allan Dib
tail spinning
1h 25m
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More
8m 40s
Feb 2021
From GooglePleaseHire.Me to Billion-Dollar Start-Up, and the Marketing Strategies that Paved the Way for Rippling CMO, Matt Epstein
<p><a href="https://www.linkedin.com/in/msepstein/">Matt Epstein</a> was three years removed from his days at UCF when he decided he’d finally had enough of the job-hunting process. Endlessly sending out resumes without as much as a response had worn him down and he had to take a ... Show More
39m 45s