Friday Fundamentals EP 8: How to Sell When You’re Facing Off Against a Direct Competitor| Listen on Anghami

Oct 7

GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product

Guy Yalif is Chief Evangelist at Webflow and a veteran B2B marketing leader with 20+ years across Twitter, Yahoo, BrightRoll, and as co-founder/CEO of Intellimize (acquired by Webflow). He champions AI-driven optimization for sites and content, bringing a rare blend of aerospace- ... Show More

35m 29s

Sep 30

GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan

Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now sp ... Show More

48m 52s

Sep 23

GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)

Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable ... Show More

59 m

Jan 2024

257. La méthode pas-à-pas pour se différencier de la concurrence

Découvrez 5 stratégies marketing pour vous différencier de vos concurrents ! 🚀 Cet épisode est un mini-atelier dont le but est de vous faire prendre conscience de vos forces en tant qu’entrepreneur pour trouver plus de clients. Des clients qui seront, surtout, ravis de travaille ... Show More

28m 8s

Jan 2022

435: What is corporate strategy? (Strategy Skills classics)

For this episode, let's revisit one of the classics by Strategy Skills where we discuss the most important concepts you need to understand in order to advance your career. Be reminded about what is Corporate Strategy and how is it different from the other types of strategies. Enj ... Show More

11m 22s

May 2023

Align Your Sales Team with Your Strategy

Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your id ... Show More

21m 46s

Aug 2022

266: How important is corporate strategy? (Strategy Skills Classics)

For this episode, let's revisit a Strategy Skills classic where we discuss the importance of corporate strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

9m 13s

Nov 2022

Episode 224: Is Your Leadership Style Hurting Your Direct Sales Growth?

This time of year is one of the most challenging times for leaders in the direct sales space, honestly in general for anyone running a business. Today we are going to talk about as leaders in the direct sales space what you might not be doing that could potentially hurt your grow ... Show More

23m 54s

Apr 2024

573. This is Why You're Not Making Sales in Your Product Business

There are four foundational pieces of product-based businesses that I see people skip over all the time. If you’re struggling to make sales, chances are you’ve skipped one of them. In this episode, I discuss each one and why they are so important to have to grow your business.The ... Show More

54m 43s

Apr 2024

578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session

Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More

44m 13s

Dec 2023

409: Being competitive the right way (Strategy Skills classics)

For this episode, let's revisit the 42nd podcast on the Corporate Strategy & Transformation study. What I noticed on this, and other studies is that the associates and business analysts are very competitive, in a way that is damaging to clients, to the firm and to their own caree ... Show More

14m 10s

Nov 2022

298: How do I know what is corporate strategy (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss how to know what is corporate strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit. ... Show More

5m 24s

Nov 2022

294: How to think about financial strategy | management consulting (Strategy Skills classics)

For this episode, let's revisit a Strategy Skills classic where we discuss about financial strategy. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo Subscribe to FIRMSconsulting's YouTube channel: http://bit.ly/Firmsconsul ... Show More

9m 37s

Friday Fundamentals EP 8: How to Sell Wh...