Today
Ads in ChatGPT Are Coming. What B2B Marketers Should Do Right Now | Keith Delany, CEO Primer
LinkedIn CPMs just hit $800. AI is flooding every channel with content. Outbound is dying. So where should B2B marketers actually spend their ad budget right now?Keith Putnam-Delaney, co-founder & CEO of Primer, joins Sophie to break down the complete state of B2B paid advertisin ... Show More
45m 43s
Jun 15
He's Seen 300+ Sales Comp Plans. 90% Make the Same Mistake | Siva Rajamani (Everstage CEO)
Most sales comp plans are quietly broken, and the people running them have no idea. Siva Rajamani, CEO of Everstage, has visibility into 300+ enterprise comp plans, and he says 90% of companies make the same mistakes. In this episode he breaks down what's going wrong, how to spot ... Show More
57m 22s
Jun 9
"We Don't Fund Good Companies" : A $1.5B VC Explains Why | Ben Lerer, Lerer Hippeau
Ben Lerer, Managing Partner and Founder of Lerer Hippeau, has built one of New York's most influential early-stage venture firms across nine funds and nearly $1.5B in AUM. In this VC edition of the GTMnow podcast, Ben sits down with Max and Paul to unpack how he actually picks fo ... Show More
55m 46s
Apr 2024
578. "I'm not profitable yet and running out of money! How can I move the needle fast?" | Coaching Session
Welcome back, Product Bosses! In this episode, we're diving deep with Karissa from Wag & Wonder, a passionate entrepreneur who's crafted a line of high-end dog accessories. Despite her dedication, Karissa faces a common pitfall many of you might relate to: skipping crucial founda ... Show More
44m 13s
On this episode of Friday Fundamentals, we discuss competitive selling strategies. If you're going against a direct competitor, stay on the high road. Teach your sales team to differentiate between your product and your competitor. Listen in today for actionable tips on today's episode. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring i ... Show More
<p>For this episode, let's revisit the 42nd podcast on the <a href= "https://www.firmsconsulting.com/corporate-business-unit-strategy/#step-0" target="_blank" rel="noopener">Corporate Strategy & Transformation</a> study.</p> <p>What I noticed on this, and other studies is that th ... Show More