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May 2023
21m 46s

Align Your Sales Team with Your Strategy

Harvard Business Review
About this episode
Getting your sales team on board with your strategy shouldn’t be an afterthought, Harvard Business School professor Frank Cespedes argues. After all, the engine of many businesses is a strong sales core. But aligning your strategy with sales isn’t just about communicating your ideas effectively. You have to hire carefully and use smart incentives to guide sa ... Show More
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