How Marketers are Extending their Audien...

What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from ... Show More

Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making me ... Show More

Best practices told you to optimize reputation across all 10,000 locations equally—but granular competitive data just revealed that 7,000 of those stores don't need it, and you're wasting millions on the wrong priorities. The era of broad-based marketing is over. Michael Walrath ... Show More

How can marketers strike a balance between brand awareness and long-term thinking? Vibhor Kapoor,  Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More

Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer ... Show More

What are the top marketing trends to watch out for in 2024?   In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers b ... Show More

<p><span>In this powerful episode, Rashad Bilal and Troy Millings sit down with the incredible Ericka Pittman to delve into the world of marketing strategy. As a former Chief Marketing Officer (CMO) and an expert in the field, Ericka provides invaluable insights into the role of ... Show More

<p>A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI.</p><p>.</p><p><strong>📰 </strong><a href ... Show More

<p>With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll ha ... Show More

The terms integrated marketing and integrated communications are often used interchangeably. Whether you call it your marketing mix, communication mix, or strategy, the goal is to have a holistic approach that considers all channels and touchpoints.Deborah Spencer, the Chief Mark ... Show More

In the world of modern business, adaptability and evolution are often paramount for success. The same holds true for the field of marketing, where Vineet Mehra, the CMO of Chime, exemplifies a career path that embodies the dynamic nature of marketing leadership.In a recent conver ... Show More

<p>Marketing in 2024 is very different from the way people marketed 15 years ago. We are now living in an age where the creative creates the reach and whether you have 10 followers or 10,000,000 followers, we all can post one viral video on social. In today&#39;s episode of the p ... Show More

<p>Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered.</p> ... Show More