Why Marketability and Social Media is Al...

Don’t sell to your community. Just talk to them. DadGang founder Bart Szaniewski started with $750, 100 hats and no real business plan. Four years later, the brand has sold more than a million hats and generated over $36 million in revenue. He’s done it while ignoring a lot of co ... Show More

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ... Show More

Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ... Show More

This week, we're talking about how College athletes can now monetize their name image and likeness, most notably - through Social Media. Do you like stories like these? Check out our newsletter: www.thepublishpress.com Learn more about your ad choices. Visit megaphone.fm/adchoice ... Show More

In the first episode of Fast Company's new podcast Creative Control, host KC Ifeanyi dives into the tangled history of the NCAA and collegiate athletes being able to earn money from their name, image, and likeness. The new policy has been a long time coming for athletes in the NC ... Show More

<p class="p1">For years, student athletes competing at colleges and universities governed by the NCAA were considered to be "amateur athletes." That amateur status meant they were prohibited from making money using their name, image, and likeness. Well that changed recently thank ... Show More

University sport in the US has become huge business. For decades, students' share of those earnings only came in the form of scholarships. As television contracts got bigger, so did the calls for change - and last year students were granted the right to earn off their name, image ... Show More

<p>If there is a hidden gem among marketers these days, it&#39;s got to be the role of influencer marketing. These creators earn thousands of followers who will take their advice — that&#39;s gold, for a marketer looking to introduce their brand to a new group. But finding those ... Show More

Few businesses have experienced the amount and type of change college athletics has experienced recently. It started when NIL was introduced, which gives college athletes the rights to control and profit from their name, image, and likeness. Now, some of the very best college ath ... Show More

<p><span>It’s the new banner blindness — and it’s what’s behind the rush to use social media influencers. Also: How many are too many? At what point will Google penalize you for too many keywords? How does the salary of your agency salespeople compare to others? And Reels creator ... Show More

No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ... Show More