logo
episode-header-image
Feb 2022
48m 57s

A World Optimized by “Wants” Not “Likes”...

MISSION
About this episode
tail spinning
Up next
Yesterday
B2B Teams Are Chasing AI Trends While Underfunding What Actually Matters
What if the marketing channel getting the least resources is actually shaping your entire brand reputation? Daniella Sampson reveals why B2B teams chase the wrong AI trends while underfunding social media. She breaks down GEO vs SEO, why monitoring 10,000 prompts daily is mostly ... Show More
1 h
Mar 4
Scaling Past $20M (Spotlight): When to Move Upmarket
Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M. So how do you move upmarket to enterprise without losing the community that built you? Harmony Anderson, VP of Growth & Marketing at Superhuman, gets into the real mechanics of ... Show More
14m 57s
Feb 25
What Is an AI Agent? The Plain English Explainer for Marketers
In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete. Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, ... Show More
24m 29s
Recommended Episodes
Nov 2018
200 This is Marketing by Seth Godin
tail spinning
48m 12s
Dec 2020
310 Unfiltered Marketing by Stephen Denny
<p><strong><em>Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World</em></strong> by Stephen Denny and Paul Leinberger</p> <p><span style="font-weight: 400;">You can fake authenticity. But in this digitally saturated age, you ... Show More
1h 26m
Mar 2024
Transforming your Organisation to the Product Operating Model (with Marty Cagan, Author "Inspired", "Empowered" and "Transformed")
Marty Cagan is the founder and a partner at Silicon Valley Product Group, a leading product consultancy that aims to get companies to work "the way that the best companies work". He is the author of two desk references for product managers: "Inspired", aimed at product teams, and ... Show More
1h 1m
Feb 2022
[BEST OF] 5 Little-Known Facts About Consumer Behavior
tail spinning
52m 16s
Mar 2022
NEW MONEY: How Crypto Is Accelerating the Creator Economy
Social media has given individuals new ways to connect with a global audience. These influencers are using that reach to inspire and encourage their followers. Joining “New Money” hosts Spencer Dinwiddie and Solo Ceesay are Naya Rose, basketball non-profit organizer and influence ... Show More
24m 55s
Jul 2023
487. "But, I'm A Creative"
Are you a creator who's constantly innovating and producing? We totally understand, and guess what? We're the same way! Today, we're diving into a topic that resonates with many of our listeners – being a creative entrepreneur.We often encounter the belief that constant creation ... Show More
24m 39s
Feb 2024
#12.1 Clash Theorie vs. Praxis: Braucht Influencer Marketing Strukturen oder ist Anarchie der richtige Ansatz? (Teil 1)
In Teil 1 diskutieren wir mit Content Creator & Influencer, Anais Decasper, und Social Media Entertainer, Zeki Bulgurcu, sowie Experte für digitales Marketing an der Universität Basel, Prof. Dr. Andreas U. Lanz, über die Facetten, Gefahren und Potenziale des Influencer Marketings ... Show More
29m 14s
Aug 2023
Innovation and the absurdity of life: how staying curious is the key to great marketing
Allen Adamson, co-founder of Metaforce, author and adjunct professor at the New York Stern School of Business on how to innovate experiences beyond the consumer perspective and the importance of curiosity in the age of the marketeers. As someone who comes with a rich background i ... Show More
31m 49s
Jun 2020
Introducing Foundering
Adam Neumann had a vision: to make his startup WeWork a wildly successful company that would change the world. He convinced thousands of other people -- customers, employees, investors -- that he could make that dream a reality. And for a while, he did. He was one of the most suc ... Show More
3m 34s
Oct 2023
Leveraging Innovation & Excellence to Build a Legacy-Worthy Brand with Chris Stegner
Chris Stegner is the CEO of Very Big Things; a technology Innovation & Excellence company. They help companies become their greatest self by digitally elevating their brand, experiences, and opportunities. Top 3 Value Bombs 1. When you build an entire brand around the idea of inn ... Show More
21m 58s