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Nov 2023
9m 30s

The Marketing Hill Mash: Marketing Mind ...

Daniel Murray
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Yesterday
How To Revitalize Your Brand, with Allison Cullman, SVP of Marketing at Hint Water | Ep. 436
How do you make plain water feel like a $300 fragrance?Allison Cullman, SVP of Marketing at Hint Water, joins Daniel to break down a campaign that turned hydration into pure desire (and why it worked). She explains why wellness got exhausting for consumers, so Hint stopped sellin ... Show More
42m 10s
Jul 27
Train Your AI for Smarter Content, Warmer Leads | Bathroom Break #118
Your best content ideas and warmest leads are already sitting in data you forgot you had. Jay and Daniel break down "AI ingestion": feeding transcripts, LinkedIn exports, and CRM data into tools like Claude so your AI actually knows your business and stays up-to-date. Daniel shar ... Show More
11 m
Jul 24
How to Manage AI Agents Like Employees, with Brandon Metcalf, CEO and Founder of Asymbl | Ep. 435
What if you managed AI agents like employees? Brandon Metcalf, CEO and Founder of Asymbl, built a hybrid workforce of humans and digital workers doing exactly that.Brandon talks to Daniel about how he treats AI agents like new hires, names and job descriptions included. Plus: the ... Show More
37m 7s
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