What is the secret to growing a brand? Suresh Raj, the Global Chief Growth Officer at Vice Media Group’s creative agency Virtue Worldwide, suggests that keeping a thumb on the pulse of the culture is essential for a company’s growth. Tune in to hear how his incredible “boy band” background has prepared him for his current role and for some advice on how to pitch ideas to clients.

Tune in to learn:

About Suresh’s experience in the music industry (2:10)
About Virtue Worldwide and what Suresh’s role is there (11:50)
Suresh’s approach to storytelling (21:55)
Suresh’s thoughts about the importance of diversity (38:45)

Mentions:

“The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies” (Marketing Trends podcast episode)
“Three ideas. Three contradictions. Or not.” (TED Talk by Hannah Gadsby)
Defy Logic (platform by Logitech)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Know the Culture, Grow the Brand With Su...