logo
episode-header-image
Dec 2020
9m 56s

S2E29: Nike Case Study

MANAGEMENT CONSULTED
About this episode
Send us Fan Mail Just do it. The famous Nike swoosh. The iconic athletes. Nike is many things to many people, but to us, the retail behemoth is a case study in good business. We took a look into the recent annual reports from the company, asking some key questions along the way: What is Nike's business model?How has COVID-19 impacted the company?What can ... Show More
Up next
Sep 11
S24E20: Case Competition Applications Close Sunday at Midnight
Send us Fan MailApplications for the Case Competition World Cup close this Sunday, September 13, at 11:59pm PT. APPLY NOWMore information:Undergraduate Track, presented by Grant Thornton StaxGraduate Track, presented by AdobeThis is an opportunity to get in front of top employers ... Show More
2m 53s
Sep 9
S24E19: Why BCG Is Racing to Hire Forward Deployed Engineers
Send us Fan MailBCG is racing to hire forward deployed engineers – and the application window closes September 17.This year's pay range for campus hires is $110,000 to $190,000, up from $110,000 to $160,000 last year. Same job, new title, $30,000 more at the top of the range.Big ... Show More
13m 35s
Sep 4
S24E18: Deloitte, PwC, and 4,500 Firms Can't Find Adobe Talent
Send us Fan MailDeloitte, PwC, IBM, and 4,500 other companies use Adobe Experience Cloud products.And they can't find enough people who know how to implement them.Nick Hilton, Tyler Tu, and Brian Au from Adobe's Customer Experience Certifications team named the Adobe jobs they're ... Show More
49m 6s
Recommended Episodes
Jul 2023
Nike
Nike — it’s perhaps the most iconic and most prolific brand of the modern era. On any given day, swooshes adorn the feet of more people on earth than any other footwear company — by a long shot.If you read Shoe Dog or watched Air, you may think you know its history. But Shoe Dog ... Show More
3h 54m
Aug 2024
Nike & the culture of W+K with CSO, Andy Lindblade
<p>Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden&apos;s approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by &quot;scar tissue.&quot; Abo ... Show More
1h 1m
Mar 2018
Nike vs Adidas - Nike Air | 4
Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest b ... Show More
26m 40s
Dec 2024
Most Shared Clip: Inside Nike’s Branding Genius: Lessons for Building an Iconic Brand: Greg Hoffman
In this moment, Greg Hofman former CMO of Nike explores how the brand’s bold strategies helped the brand become an iconic global powerhouse. He shares practical lessons on building a strong brand identity, connecting with audiences, and leveraging creativity to drive business suc ... Show More
14m 25s
Jun 2022
Classic 16: Billionaire Phil Knights' Book About Founding Nike
IN THIS EPISODE, YOU’LL LEARN: 0:40 - Who is Phil Knight? 7:16 - What is the story behind Nike? 13:38 - What led to Nike’s success? 31:24 - What made Phil Knight a billionaire? *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND R ... Show More
50m 17s
Sep 2013
Social Sharing: How to Inspire Fans to Share Your Stories
<p>Do you use stories to market your business? Are you wondering how you can get people to share your content?</p> <p>In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He's a consultant who's work ... Show More
36m 56s
Oct 2024
Prof G Markets: An Nvidia Challenger Files For An IPO + Can A New CEO Turn Nike Around?
Follow Prof G Markets: Apple Podcasts Spotify  Scott and Ed open the show by discussing Tesla’s quarterly deliveries, a potential CVS breakup, and a venture capital firm’s decision to return money to investors. Then Scott explains the biggest red flag he sees in chipmaker Cer ... Show More
53m 5s
Oct 2024
283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)
How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader. ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of ... Show More
42m 23s
Oct 2025
Money Movers+ Nike President & CEO Elliott Hill 10/7/25
CNBC’s Sara Eisen sits down with Nike CEO Elliott Hill to discuss the company’s strategy, outlooks on the consumer, and timeline for a business turnaround. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of person ... Show More
28m 24s