Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.Topics:- The Story Of Yardstick Marketing Management- The Public Relations Industry On ... Show More
Aug 25
Spinneys Kuwait, HSBC Cuts Middle Eastern Clients, Syria Pound Revaluation
HEADLINES:♦ Spinneys Enters Kuwait Through Joint Venture with Alshaya Group♦ HSBC Cuts Wealthy Middle Eastern Clients as Lombard Odier Exits Abu Dhabi♦ Syria to Revalue Pound, Introduce New Banknotes to Restore Confidence♦ Sharjah Entrepreneurship Leader Urges Crackdown on Late S ... Show More
46m 41s
Jul 2022
Anishkaa Gehani, Founder and CEO At Yardstick Marketing Management
Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.Topics: ... Show More
50m 15s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?Vibhor Kapoor, former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for ... Show More
38m 39s
Nov 2022
Marketing Strategies From Rare Beauty’s CMO
In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive ... Show More
34m 12s
Dec 2023
217 - Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ... Show More
36m 34s
Oct 2023
The beauty of messy marketing
Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies ... Show More
37m 58s