Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.Topics:- The Story Of Yardstick Marketing Management- The Public Relations Industry On ... Show More
Today
UAE Economy Strength, Gaza Reconstruction Talks, SpaceX AI Deal
HEADLINES:• UAE ambassador dismisses external funding claims, cites Dh7.34 trillion in assets• Trump’s Board of Peace holds Gaza reconstruction talks with UAE’s DP World• Gulf-backed SpaceX secures $60bn option to acquire AI startup CursorNewsletter: https://aug.us/4jqModrWhatsAp ... Show More
47m 24s
Today
UAE Economy Strength, Gaza Reconstruction Talks, SpaceX AI Deal
HEADLINES:• UAE ambassador dismisses external funding claims, cites Dh7.34 trillion in assets• Trump’s Board of Peace holds Gaza reconstruction talks with UAE’s DP World• Gulf-backed SpaceX secures $60bn option to acquire AI startup CursorNewsletter: https://aug.us/4jqModrWhatsAp ... Show More
47m 24s
Yesterday
Apple CEO Shift, Swvl, UAE AI, UK Cuts
HEADLINES:• John Ternus to Succeed Tim Cook as Apple CEO, Facing AI and Product Innovation Push• Dubai-HQed and Egypt-born Swvl is not Delisting from Nasdaq• MBZUAI Retains 80% of Graduates as UAE Bets on Talent and Stability• UK Job Cuts Surge as Iran War Hits Home After Gulf Wa ... Show More
22m 1s
Jul 2022
Anishkaa Gehani, Founder and CEO At Yardstick Marketing Management
Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.Topics: ... Show More
50m 15s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?
Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More
38m 39s
Nov 2022
Marketing Strategies From Rare Beauty’s CMO
<p>In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclus ... Show More
34m 12s
Dec 2023
217 - Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ... Show More
36m 34s
Apr 2023
Mohammed Tayem, Founder & CEO At Entourage
With us today is Mohammed Tayem, Founder & CEO At Entourage. A regional creative, events, and brand marketing agency, steeped in middle eastern culture.Topics:- The Beginnings Of Entourage- A Look Into The Industry- Looking Ahead: What's Next For Encourage
48m 52s
Oct 2023
The beauty of messy marketing
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ... Show More
37m 58s