Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.Topics:- The Story Of Yardstick Marketing Management- The Public Relations Industry On ... Show More
Yesterday
Iran Strikes, Qatar LNG Halt, UK Evacuation Debate, Banijay-All3Media Deal
HEADLINES:• UK Media Divided Over Who Should Pay to Evacuate Britons From Middle East • Abu Dhabi-Backed RedBird IMI to Merge All 3 Media With Banijay in €4.4B TV Production Giant • Qatar Halts LNG Exports After Iranian Strikes, Declares Force Majeure • Kalshi Refuses to Pay Out ... Show More
20m 31s
Jul 2022
Anishkaa Gehani, Founder and CEO At Yardstick Marketing Management
Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.Topics: ... Show More
50m 15s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?
Vibhor Kapoor, Chief Business Officer of NextRoll and former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept o ... Show More
38m 39s
Nov 2022
Marketing Strategies From Rare Beauty’s CMO
<p>In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclus ... Show More
34m 12s
Dec 2023
217 - Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ... Show More
36m 34s
Apr 2023
Mohammed Tayem, Founder & CEO At Entourage
With us today is Mohammed Tayem, Founder & CEO At Entourage. A regional creative, events, and brand marketing agency, steeped in middle eastern culture.Topics:- The Beginnings Of Entourage- A Look Into The Industry- Looking Ahead: What's Next For Encourage
48m 52s
Oct 2023
The beauty of messy marketing
<div>Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to co ... Show More
37m 58s