Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.
Topics:
- The Story Of Yardstick Marketing Management
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Jul 2022
Jad Hamadeh, Founder & CEO at HD Smartglass
Today we're joined by Jad Hamadeh, the founder and CEO of HD Smartglass. A UAE based Glass, Aluminium and Smart Products and Services Company. Executing projects in and around the UAE since 2009, with its services spread into design, fabrication and installation of Glass, Al ... Show More
46m 40s
Jul 2022
Sachinn J Laala, CEO at Liquid
Today we have Sachinn J Laala, the CEO at Liquid. A homegrown UAE brand, and the Middle East's first independent agency fully dedicated to Commerce that has begun to expand globally, including eastern Europe and soon the UK.
53m 51s
Jul 2022
Matt Toogood, Co-Founder of Raw Coffee
On today's episode of Dubai Works, were joined by Matt TooGood, the co-founder of Raw Coffee Company. The UAE’s first roastery to offer 100% organic and fair-trade coffee. Zoning in on sustainability, they've cut the use of plastic, water, and chemicals in the productio ... Show More
54m 55s
Jul 2022
Anishkaa Gehani, Founder and CEO At Yardstick Marketing Management
Today we're sat with Anishkaa Gehani, the founder and CEO At Yardstick Marketing Management. A local PR agency dedicated to finding the best marketing solutions for a 360-degree brand in F&B, Technology, fashion, fitness, beauty industry and lifestyle industry brands.Topics: ... Show More
50m 15s
Mar 2024
243 - How to Think About Full Funnel Marketing, With Vibhor Kapoor, Chief Business Officer of NextRoll
How can marketers strike a balance between brand awareness and long-term thinking?Vibhor Kapoor, former President of Adroll, joins me to discuss the importance of brand purpose and standing out in a crowded market. We explore the concept of full-funnel marketing and the need for ... Show More
38m 39s
Nov 2022
Marketing Strategies From Rare Beauty’s CMO
In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they’ve built an inclusive ... Show More
34m 12s
Dec 2023
217 - Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into thei ... Show More
36m 34s
Apr 2023
Mohammed Tayem, Founder & CEO At Entourage
With us today is Mohammed Tayem, Founder & CEO At Entourage. A regional creative, events, and brand marketing agency, steeped in middle eastern culture.Topics:- The Beginnings Of Entourage- A Look Into The Industry- Looking Ahead: What's Next For Encourage
48m 52s
Oct 2023
The beauty of messy marketing
Mark Schaefer and Amanda Russell explore the Pratfall Effect, a psychological model that says we gain trust and credibility through revealing our mistakes. In this fascinating episode, they look at case studies from Mark's dressing habits and a weird burger commercial, to cookies ... Show More
37m 58s