Sales Development is one of the biggest trends in sales and it is here to stay. To win at sales development you need to master five plays according to Dan Gottlieb from TOPO. Those plays are developing a repeatable and prescriptive live call framework, focus SDRs on multi-threading within target accounts, design SDR onboarding activities for their role, leverage sales engagement filters for time management, and try an offer that is 100% valuable to the prospect.