In this episode of The Digital Marketing Podcast, Daniel Rowles explores one of the most unexpected but powerful business case studies in modern branding: Taylor Swift! Joined by Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This. Kevin dives into how Swift's career offers a masterclass in brand strategy, audience c ... Show More
Aug 2024
Taylor Swift's Marketing Strategy: Public Relations, Partnerships, & Social Media
<p>E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal.</p> <p>But what caused this?</p> <p>Turns out it was a combination of preparation, partnerships, ... Show More
14m 7s
Jan 2025
549: How Popflex Became Taylor Swift's Favourite Clothing Brand | Cassey Ho [VIDEO]
In this episode, Cassey Ho, founder of POPFLEX and Blogilates, shares her journey from rock bottom to building two eight-figure brands. Discover how Cassey combined her passion for fitness and design to create unique products that solve real problems.
She opens up about overcom ... Show More
57m 24s
Dec 2024
How Glossier Maintained Brand Integrity While Scaling
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company received its first major round of funding, G ... Show More
28m 59s
Jul 2022
914. Why Personal Branding is the Future of Marketing with AJ Vaden, the CEO and Co-Founder of Brand Builders Group
I’m joined by AJ Vaden, the CEO and Co-Founder of Brand Builders Group, one of the world’s leading authorities on personal brand strategy. We dive into what it means to have a personal brand and address some of the common misconceptions that people have around the idea. AJ emphas ... Show More
1h 1m
Dec 2023
The creator-based commercial strategy
<div>Creators are building brands, businesses, and loyal communities faster than the largest brands in the world. This is undoubtedly one of the most important trends of our lifetime, with vast implications for the future of marketing. Mark Schaefer and Sara Wilson team up to dis ... Show More
34m 24s
Aug 14
Nerd Alert: What Marketers Get Wrong About Their Own Brands
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal the harsh truth ab ... Show More
9 m