Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that journey.

Tune in to learn:

What is the first question you should ask of the brands you work with? (16:00)
The parts of the customer journey that are the most fragmented are the ones you need to work on to learn more about them (18:30)
The metrics that are most vital when tracking customer journeys (20:40)
The first question you need to ask yourself before pursuing a presence on emerging channels/technology like the metaverse, NFTS, or Web3 (25:20)

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