Before customers click that “buy” button, they’ve been exposed to your brand time and time again. This is your company’s “customer journey” — and this journey is constantly changing. AcuityAds’ Chief Strategy Officer, Seraj Bharwani, shares what brands need to know to create a seamless journey for their customers, including how to track and innovate that jou ... Show More
Yesterday
Spotlight: AI Context Windows Will Kill Forrester, Gartner, and G2 (Yext CEO Explains)
Best practices told you to optimize reputation across all 10,000 locations equally—but granular competitive data just revealed that 7,000 of those stores don't need it, and you're wasting millions on the wrong priorities. The era of broad-based marketing is over. Michael Walrath ... Show More
15m 25s
Apr 2021
What’s Love Got To Do With It?
The Beatles told us that All You Need Is Love. Howard Tiersky says the same thing — but he’s talking about brands, not the whole of human existence. Howard is the CEO of FROM, The Digital Transformation Agency, which has helped brands such as Mattel, Barnes & Noble Education, Mal ... Show More
45m 3s
Mar 2024
Jaded with Content in 2024
<p><span style="font-size: 10pt;">Feeling overwhelmed by the constant flood of content online? In this episode, I'm joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of th ... Show More
1h 5m
Mar 2023
452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple
<p>Are you ready to take your business to the next level and elevate your brand? We have none other than Dr. J.J. Peterson, the host of Marketing Made Simple and the head of Story Brand, here to help make it happen! J.J. is an expert communicator and a brand strategist, and we ar ... Show More
41m 8s
Jun 2023
Your Guide to Experiential Marketing - 10 Insider Tips and Tricks for a Successful Brand Roadshow with Ray Sheehan
Ray Sheehan is the Owner of Old City Media, a North American event production and experiential marketing agency. Top 3 Value Bombs: 1. Being an entrepreneur allows you to think of ways to grow and build. 2. When searching for events, festivals, or retail partners, it is crucial t ... Show More
21m 20s