Data, data, data. That’s the most important tool for any marketer. It’s what you need to make sure your message gets to the right people. It’s what you need to make the boss happy. Most importantly, it’s what you need to make sure your customers are getting the best experience possible.
Nov 12
CMOs Are Hiring Fiverr Freelancers? Find out why.
<p>When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.</p><p>Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From pr ... Show More
1h 3m
Oct 29
Why Brand Associations Outlast Trends
<p>Brands don’t live in campaigns… they live in memory.</p><p> </p><p>In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people ch ... Show More
1h 20m
Oct 2021
Journey to CEO, again (Founders Talk #82)
Today Adam is joined by Evan Kaplan, CEO of InfluxData. Evan's journey to become the CEO was not by way of founder, in this company. Evan has founded several companies in the past, and he's been in a CEO position for more than 22 years. But InfluxData was founded by Paul Dix, and ... Show More
1h 14m
Nov 2023
Curiosity, Collaboration, and Confidence in Business Development - Ben Paul - S7E30
Send us a text Sales doesn't have to be a dirty word; instead, it can be organic, mutually beneficial, and a source of growth for your business. This week we're super excited to be chatting with Ben Paul, the founder of The BD Ladder, where he provides a wide range of services d ... Show More
37m 51s
Feb 2022
How Titan Casket is Disrupting an Industry With DTC Philosophies, with Founder Scott Ginsberg and Co-Founder Josh Siegel
The DTC revolution can’t be ignored. Everywhere you look there are companies old and new reimagining the commerce experience and bringing more choice directly to the consumer. This is happening in every industry, including one you might not always think about — the funeral indust ... Show More
29m 7s
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Jan 2024
The Power of Email Marketing
In this episode of "Accelerate Your Business Growth," host Diane Helbig is joined by email marketing expert Andriy Boychuk. They delve into the current state of email marketing, its effectiveness for small businesses, and the essential elements of a successful email marketing cam ... Show More
24m 33s