Jim Edwards - https://www.contentmarketingscripts.com discusses what are the metrics that matter the most for your business? Analytics, sales methods, and where your customers live / age (etc) and how they consume media. There are many ways to look at how your business is doing but which are the most important. Don't forget the Facebook Group Sales Cop ... Show More
Sep 6
Episode 318: DEBATE: Short form or Long form Sales Letter - The short-copy-versus-long-copy argument asks the wrong question.
People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?”Some say, “Nobody reads anymore,” when what they really mean is, “Nobody ... Show More
39m 32s
Jun 2024
3 Pieces of Marketing Advice for Every Business Owner
<p>Today's video is an interview Gary did with Ken Moskowitz for his podcast Ad Nerds. They discuss various aspects of marketing, branding, and the use of social media for business growth.
Gary emphasizes the importance of organic social content on platforms like TikTok, Lin ... Show More
10m 26s
Jul 2024
Executive View Of Marketplace Marketing Measurement
<p>VP of Growth & Analytics at Indeed, Jed Clevenger, delves into the world of marketplace marketing measurement. Unveiling the importance of understanding competitive intelligence and marketing strategies, Jed sheds light on how analyzing competitors can enhance your marketi ... Show More
17m 1s
Dec 2024
Timing Is Everything | THIS is how to Spot Trends Before They Happen
<p>In this fireside chat, I dive into the transformative power of social media, its impact on business strategies, and the concept of underpriced attention. We explore how creative content creates reach, the advantages of operating as a practitioner, and the importance of underst ... Show More
41m 4s
Feb 2023
#152 - Identifying the difference between pain and problem (Becc Holland, Founder & CEO @ Flip the Script)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS If you don’t dig into their self-diagnosis, you lose credibility. When you hear their diagnosis, ask why they came to that conclusion and then begin to unpack it. Unpack the ... Show More
30m 30s