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Nov 2022
20m 7s

Episode 181: Podcast 181 - Best Metrics ...

SALES COPYWRITING AND CONTENT MARKETING HACKS
About this episode
Jim Edwards - https://www.contentmarketingscripts.com discusses what are the metrics that matter the most for your business? Analytics, sales methods, and where your customers live / age (etc) and how they consume media.  There are many ways to look at how your business is doing but which are the most important. Don't forget the Facebook Group Sales Cop ... Show More
Up next
Sep 6
Episode 318: DEBATE: Short form or Long form Sales Letter - The short-copy-versus-long-copy argument asks the wrong question.
People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?”Some say, “Nobody reads anymore,” when what they really mean is, “Nobody ... Show More
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Aug 31
Episode 317: Texting (SMS) or Email Follow Up Work Flow to the Customer
Should you text or email? Well, think about it. Who texts you that actually reads them - friends, right? Have you tested the SMS process? Is it automated or manual? These make a difference for your high-end customers. Jim and Stew discuss the process and steps to help you make th ... Show More
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Aug 31
Episode 316: The Next Sell Starts Before the First One Ends
Jim Edwards explains sales copy in newsletters and emails to customers with details that not only get eyeballs on your content but also direct them to where you need them to read. When should you start selling to a customer after they have made a purchase? This is a debate with J ... Show More
31m 42s
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