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Feb 2022
27m 17s

Why business must heed customer reviews

McKinsey & Company
About this episode
McKinsey's research says that peer-purchasing insight seems to have more influence on consumers than any kind of marketing strategy. Today, Roberta Fusaro speaks with Dave Fedewa, McKinsey partner and Chauncey Holder, McKinsey senior expert to understand how and why business must prioritize the consideration of customer reviews – or risk falling behind more nimble competitors.

Also, hear from mathematician, lawyer and now early-tenure consultant, Princess Daisy Akita, based in Los Angeles.

McKinsey article about the impact of customer reviews: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products

 

Theme music composed and performed by Joy Ngiaw

See www.mckinsey.com/privacy-policy for privacy information

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