Taking a good look at the beauty industr...

What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?See www.mckinsey.com/privacy-policy for privacy information 

They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here’s what that means for retailers and consumer goods companies.See www.mckinsey.com/privacy-policy for privacy information 

We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this episode, we highlight the themes that emerged from our research. See www.mckinsey.com/privacy-policy for privacy information 

<p><em>BoF’s Imran Amed sits down with Priya Rao, executive editor of The Business of Beauty, to go inside the findings of our new report ‘The State of Fashion: Beauty.’</em></p><br><p><strong>Background</strong>:</p><br><p>The global beauty industry is booming.&nbsp;</p><br><p>“ ... Show More

Read more > Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy i ... Show More

<p>As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, social ... Show More

<p><strong>Pass the probiotics</strong> and the clinically effective products over the “clean and natural” ones: McKinsey’s <a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-i ... Show More

<p>The beauty sector is a half-a-trillion-dollar global industry, but it's only recently that beauty brands are finally starting to take part in the sustainability conversation. Largely, this is in response to greater consumer demands for transparency in how beauty does business ... Show More

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is buildin ... Show More

<p>Big beauty has spent well over a century using fear-mongering to marketing its products to us. Even if today it is more sophisticated in its methods and use of media, the mainstream industry is still telling us we are not good enough or beautiful enough. In effect, it is telli ... Show More