logo
episode-header-image
Jan 2022
16m 57s

7 Digital Luxury Myths Choking Your Bran...

THE LUXURY INSTITUTE
About this episode

Digital transformation is the hot project of the new decade. COVID-19 has forced affluent consumers of all ages to embrace digital engagement and has accelerated emerging digital trends. However, Luxury Institute 2022 trends research, conducted with its Global Luxury Expert Network (GLEN) members, indicates that luxury and premium goods and services brands are operating with inaccurate assumptions. In this white paper, Luxury Institute provides a reality check that will help brand leaders to debunk the seven most dangerous digital myths and empower them to free their organizations from false beliefs that can damage their brands in 2022 and beyond.

Up next
Jan 2024
Priorities, Myths and Realities of AI in Luxury Goods and Services
AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative su ... Show More
17 m
Sep 2023
Extraordinary Customer Experiences - A Series: Clienteling
In Chapter 8 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss Clienteling: an essential element of any customer journey. Clienteling, if approached as a means to earn, create and nurture trust, activate referrals, and be an e ... Show More
26m 44s
Sep 2023
Extraordinary Customer Experiences: A Series - The Demise of the Luxury Department Store Experience
In Chapter 7 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss the recent headlines featuring “luxury” department stores: Nordstrom, Saks Fifth Avenue and Neiman Marcus. When was the last time you heard a story of an extraordi ... Show More
27m 9s
Recommended Episodes
Sep 2021
How Did 2020 Impact Luxury? | Transforming Luxury
Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change. BoF is investigating how market disruption, new technology and increasing consume ... Show More
28m 31s
Sep 2021
How Did 2020 Impact Luxury? | Transforming Luxury
Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change. BoF is investigating how market disruption, new technology and increasing consume ... Show More
28m 30s
Sep 2021
What Defines a Luxury Product Today? | Transforming Luxury
In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future.Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, f ... Show More
37m 50s
Sep 2021
Welcome to Transforming Luxury
BoF speaks to 22 pioneering thinkers from the worlds of business, technology and luxury, creative leaders and renowned ecologists, to investigate the forces driving transformative change in the $300 billion luxury goods market over a special six-part series, presented in partners ... Show More
2m 27s
Nov 2022
Fashion’s Gen-Z Obsession
The BoF Insights team shares details from their recent report on why these young consumers are so crucial to the success of the fashion industry — and what brands can do to woo them.  Background:  Gen-Z, or those born between 1997 and 2010, accounts for 25 percent of the world’s ... Show More
28m 45s
Jan 2018
S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even betterbusiness today. We’ll look at how one company makes money by retiring its products, why anothe ... Show More
27m 35s
Apr 2022
48. The Opportunities for Digital Fashion
WGSN has been tracking digital assets for many years now but we’re seeing a significant rise in the engagement across markets, regions, categories and consumer cohorts. Approximately 70% of Gen Z and Gen X global consumers rate their digital identity as important, meanwhile 65% r ... Show More
44m 35s
Apr 2022
Which Consumers Will Buy | Retail Reborn Season 2
McKinsey’s head of retail practises in Central and South America Tracy Francis, luxury analyst Erwan Rambourg and Warby Parker’s SVP of retail Sandy Gilsenan join Doug Stephens, founder of Retail Prophet, to examine the global forces redefining consumer behaviour and circumstance ... Show More
38m 23s
Jul 2022
2022 Trends in Digital Marketing - Refocus
Earlier this year, we looked ahead at some of the emerging trends and changes to monitor in 2022. It is now time to revisit and reflect on these insights as they have proven to be still topical and pressing as ever. So, join host Will Francis and 8 experts and practitioners acros ... Show More
1h 8m