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Jan 2018
27m 35s

S7E02 - I See A Little Silhouetto Of A B...

APOSTROPHE PODCAST NETWORK
About this episode
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better
business today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved
itself by not going digital.
From Crayola to Velveeta, it all comes down to smart marketing.




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