logo
episode-header-image
Oct 2021
31m 32s

‘Everyone snacks’: How Mars Wrigley is p...

McKinsey Retail & Consumer Goods
About this episode

Read more >
   Listen to the podcast (duration: 31:32) >  Mars Wrigley’s president of global emerging markets, Blas Maquivar, discusses consumers’ evolving snacking behaviors, the company’s digital and purpose-driven initiatives, and leadership lessons he’s learned during the pandemic.

See www.mckinsey.com/privacy-policy for privacy information

Up next
May 7
How the sporting goods industry can turn uncertainty into opportunity
The authors of a new report, Sporting Goods 2025, explore key themes that will shape the market and highlight consumer trends that could represent paths to growth.See www.mckinsey.com/privacy-policy for privacy information 
22m 13s
Oct 2024
Portfolio and performance: Priorities for CPG leaders
The consumer goods industry, once an investor darling, has underperformed in recent years. Companies can prioritize six actions to simultaneously revive revenue growth and cut costs.See www.mckinsey.com/privacy-policy for privacy information 
24m 15s
Feb 2024
Luxury retail is about ‘emotions, not transactions’
The physical shopping experience matters more than ever, says Value Retail founder Scott Malkin, whose company owns some of the world’s best-performing luxury shopping destinations.See www.mckinsey.com/privacy-policy for privacy information 
21m 26s
Recommended Episodes
Mar 2015
Mobile, social, and new trends in consumer expectations
Read more > Listen to the podcast (duration: 23:52) > In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors.See www.mckinsey.com/privacy-policy for privacy i ... Show More
23m 28s
Aug 2023
How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very su ... Show More
23m 13s
Feb 2024
The Macro-Change Affecting Consumer Behavior
Consumer behavior is constantly changing. What is driving these changes? Firstly, consumer trust has declined so much that there's so little consumer trust for governments, media, and NGOs. It opened up the opportunity for brands to become community builders to build trust and af ... Show More
17m 45s
Feb 2024
2024 Consumer Marketing Trends
Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as email m ... Show More
16m 39s
Aug 2022
Creating good packaging for packaged goods
Read more >    Listen to the podcast (duration: 21:59) >  Lucia and Roberta are taking a summer break, so today we feature an episode of the McKinsey on Consumer and Retail podcast. Many consumer products will soon be in packages that are stronger, sustainable, and 'smart.' Hear ... Show More
22m 1s
Jun 2023
Sustainability sells in the US consumer market
When you’re grocery shopping and see a product that claims it’s “good for the planet” or “society” - are you more inclined to buy it? If yes was your answer, you’re not alone. This is according to a joint study by McKinsey and Nielson IQ about US consumer behavior and spending. T ... Show More
25m 30s
Sep 2022
Rapid Response: Flipping your strategy in a volatile market, w/Zillow's Susan Daimler
When markets are in turmoil, you can’t rely on business as usual, but that doesn’t mean you should panic. As the housing climate has turned volatile, rest estate marketplace Zillow has been forced to rethink some priorities, while doubling down on others. Zillow president Susan D ... Show More
31m 27s
Apr 2023
Neuroscience and Marketing: How to Hack the Buyer’s Brain
Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.Guest: Kenda Macdonald | Show Notes: socialmediaexaminer.com/560Review our show on Apple ... Show More
44m 44s
Jan 2024
Hayfin Expects Private-Debt M&A; BI on Ozempic Risks
Private-debt firms are set to consolidate as larger companies dominate deal flow, according to Marc Chowrimootoo, portfolio manager at Hayfin Capital Management. “We’re seeing a concentration within fewer hands,” Chowrimootoo tells Bloomberg News’ Lisa Lee and James Crombie and B ... Show More
33m 35s