How today’s consumers are spending their...

They’re concerned about inflation and looking for value, so US consumers are changing their shopping habits this holiday season. Here’s what that means for retailers and consumer goods companies.See www.mckinsey.com/privacy-policy for privacy information 

We asked 15,000 consumers and 100-plus executives for their perspectives on today’s beauty market. In this episode, we highlight the themes that emerged from our research. See www.mckinsey.com/privacy-policy for privacy information 

The authors of a new report, Sporting Goods 2025, explore key themes that will shape the market and highlight consumer trends that could represent paths to growth.See www.mckinsey.com/privacy-policy for privacy information 

<p>Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future? ... Show More

Gary looks ahead to 2026 and breaks down the 5 consumer trends every entrepreneur, brand, and business leader should be watching. From how AI is reshaping buying behavior to the role of trust, attention, and culture in decision-making, this episode is a practical blueprint for an ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore resea ... Show More

We discuss what the coming Retail earnings reports will tell us about consumer spending trends 

What is self-silencing, and how does it impact women, and their health, specifically?See omnystudio.com/listener for privacy information. 

Dr. Yewon Kim is an assistant professor of marketing at Stanford’s Graduate School of Business. Her work broadly focuses on the messages brands convey to consumers and how those consumers respond when firms introduce new information through their marketing strategies.In this epis ... Show More

Consumers say they want experiences over goods. As always, they are looking to get the most value for their dollar. Even when it comes to sustainably produced products and services, the price must be right. On this episode of The McKinsey Podcast, McKinsey senior partner Sajal Ko ... Show More

<p>With AI seemingly everywhere, how can you distinguish between true AI-native products and AI-infused ones? And why does the distinction even matter in the first place? </p> <p>In this episode, Courtney Baker, David DeWolf, and Mohan Rao clarify the differences between AI-nativ ... Show More