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Aug 2021
22m 33s

What We Still Need to Learn about AI in ...

Harvard Business Review
About this episode
Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of b ... Show More
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