Eva Ascarza, professor at Harvard Business School, studies customer analytics and finds that many companies investing in artificial intelligence fail to improve their marketing decisions. Why is AI falling flat when it comes to this key lever for profit? She says the main reasons are that organizations neglect to ask the right questions, weigh the value of b ... Show More
Oct 2025
592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing
This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment. Key discussion points include: The real reason marketing sometim ... Show More
54m 47s
Jan 2020
The Importance of AI in Marketing
This season, we’re looking at advanced marketing techniques. And one of the most advanced ways to market, sell, and service customers involves the use of artificial intelligence. We break down how to correct duplicate data and clean up the rest of your data efficiently using AI a ... Show More
6m 49s
Jan 2023
AI: The good, the bad, and the transformative
Is it too late to secure the guardrails? More and more businesses are turning to AI for its efficiencies and revolutionary potential, but its proliferation has sparked widespread skepticism and questions about equity, privacy, liability, transparency, and security. AI expert and ... Show More
36m 23s
Jul 2025
Mastering AI: Three Key Barriers and How to Break Them
In this episode, we discuss the top three reasons why businesses fail to successfully implement AI. These reasons are ignorance, fear, and cost. We provide practical examples and solutions for overcoming these challenges, including how AI can improve processes, help with hiring, ... Show More
23m 2s