AI won't replace humans. But it will dramatically change how we work. And brands that don't commit to AI will eventually find themselves struggling to keep up with savvy competitors, according to tech expert Shelly Palmer. So what’s really at stake here?
In this episode, Elena, Angela, and Rob are joined by Shelly Palmer, CEO of The Palmer Group and professor at Syracuse University's SI Newhouse School, to discuss AI's impact on marketing. Shelly offers an unflinching look at why marketers are hesitant to adopt AI, how the technology will transform creative work, and what the ongoing battle over AI and copyright means for the industry's future.
Topics covered:
- [02:30] How technology and music launched Shelly’s career
- [12:00] Why AI is transforming business productivity
- [17:00] The difference between human creativity and AI execution
- [21:00] Sam Altman's prediction about agencies
- [27:00] The ongoing battle over AI and copyright
- [32:00] Creative ways to experiment with AI tools
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
2024 AdAge Article: https://adage.com/article/special-report-ana-annual-meeting/ana-2024-cmos-agencies-consultants-clash-over-ai/2588996“Think About This” Newsletter: https://shellypalmer.com/subscribe/Shelly Palmer’s LinkedIn: https://www.linkedin.com/in/shellypalmer/The Palmer Group: https://shellypalmer.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.