logo
episode-header-image
Nov 2023
1m 25s

Introducing: Decoding AI for Marketing

Greg Stuart, Rex Briggs
About this episode

AI is moving fast, and one of the places it’s most quickly becoming a necessity is in the marketing space. But a lack of basic AI understanding and a lack of the necessary technical acumen is holding many marketers and organizations back. On this show, marketing and AI experts Greg Stuart and Rex Briggs help demystify the intricacies of AI, through conversations with marketing industry leaders and foremost AI experts. Tune in to learn about AI’s potential to amplify marketing’s significance and influence, and risks to watch out for.  

Decoding AI for Marketing is brought to you by MMA Global, the non-profit industry body architecting a new future of marketing for the world’s smartest CMOs. New episodes drop Tuesdays. 

Up next
Jul 1
The Challenges of AI Marketing in Heavily-Regulated Industries
Steve Erbentraut, Managing Director at Marketbridge, works with clients every day in highly regulated industries who are caught in a tug of war: innovate with AI enough to beat out the competition, but minimize risks so as not to break down the trust of customers. It’s a delicate ... Show More
43m 7s
Jun 10
Marketing Will Be Upended Sooner Than You Think
Vikrant Batra, cofounder of Maximon.ai and former CMO at HP, says that if you aren’t already well on your way in your AI journey, your marketing organization is in serious trouble. He details why he left his former corporate employer to strike out in an AI business, how fast chan ... Show More
44m 4s
May 27
AI Is Upending Media Planning and Buying
Mark Polyak, Chief Product and Technology Officer at MINT.ai, says that embedding agents is transforming every step of the advertising resource management process. He explains how his background in counterterrorism helps shape his approach to AI and data integration today. Plus, ... Show More
42m 23s
Recommended Episodes
Jan 2020
The Importance of AI in Marketing
This season, we’re looking at advanced marketing techniques. And one of the most advanced ways to market, sell, and service customers involves the use of artificial intelligence. We break down how to correct duplicate data and clean up the rest of your data efficiently using AI a ... Show More
6m 49s
Aug 2023
#149 Expanding the Scope of Generative AI in the Enterprise with Bal Heroor, CEO and Principal at Mactores
Generative AI is here to stay—even in the 8 months since the public release of ChatGPT, there are an abundance of AI tools to help make us more productive at work and ease the stress of planning and execution of our daily lives among other things. Already, many of us are wonderin ... Show More
1 h
Nov 2023
Klaviyo’s Marketing Tech and AI Preps Retailers for Black Friday and Beyond
Creating a marketing automation tool that combines the data infrastructure and messaging layers established Klaviyo’s technology differentiation and paved its path for early success in email marketing automation. In this episode of the Tech Disruptors podcast, Klaviyo’s cofounder ... Show More
45m 57s
Aug 2023
2474: Debunking AI Myths and Harnessing AI's Potential
A recent article by Daron Acemoglu and Simon Johnson painted a somewhat grim picture of AI and its implications, stirring significant controversy within the tech community. Today's episode dives deep into the ongoing debate about AI technology's potential risks and rewards. I wel ... Show More
49m 6s
Apr 2024
Navigating AI: Cultivate Healthy Human-Technology Partnerships
The potential of new AI tools is unarguable, but the fundamental question remains: How much do you trust AI? In this episode, which originally aired as part of our Top of Mind video series, Gartner Distinguished VP Analyst Mary Mesaglio explores both our trust and distrust of dig ... Show More
18m 48s
Aug 2023
2468: Paro: Pioneering the AI Revolution in Freelance Marketplaces
In today's episode of Tech Talks Daily, I am joined by Michael Burdick, Founder and Chief Strategy Officer of Paro, the disruptive startup changing how companies connect with on-demand financial talent. Burdick, a leading authority in the freelance marketplace industry, will delv ... Show More
22m 49s
Jul 2023
Designing Your AI Blueprint
AI is evolving daily, challenging businesses to adjust and adapt. Vladimir Lukic, global leader of BCG’s Tech & Digital Advantage practice, demystifies what companies need to get right when implementing AI. A shift in mindset can go a long way toward unlocking AI’s potential.   T ... Show More
21m 55s
Nov 2023
AI in Marketing with Alexander De Ridder, AI Visionary & CTO of SmythOS
In this episode, I talk with Alexander De Ridder, a visionary entrepreneur and the Co-Founder and CTO of SmythOS, an operating system for collaborative AI agents. Alexander shares his insights into how AI is revolutionizing the marketing industry, transforming business strategies ... Show More
26m 49s
Dec 2023
What will happen to marketing in the age of AI? | Jessica Apotheker
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and ... Show More
11m 3s