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Jul 2021
35m 25s

The Psychology of Incentives with Richel...

ROGER DOOLEY
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May 26
The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and ... Show More
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Dec 2025
The Housefly Effect and Other Nudges That Change Behavior | Brainfluence
In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive i ... Show More
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How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
<p>In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the scienc ... Show More
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