logo
episode-header-image
Jan 2025
18m 58s

Ep. 261- Agile Leadership EXPERT! 🧠 GUE...

GURU Media Hub
About this episode

In this episode of Do This, Not That, host Jay Schwedelson welcomes Taylor Raffa, the mass email team lead at Semrush, to discuss agile leadership and creating an engaging work environment.

🎶 Check out Weekend Lover, Taylor Raffa's playlist on Spotify.

=================================================================

Best Moments:

(00:40) Introduction of Taylor Raffa and Semrush

(04:00) Explanation of agile leadership and its implementation

(06:32) Making meetings fun and engaging

(09:09) Strategies for remote team building

(12:08) Introducing fun elements into a work environment

(14:10) The importance of psychological safety and silence in meetings

(16:53) Taylor's past as a bass player in a band


=================================================================

Guest Bio:
Taylor Raffa is the mass email team lead at Semrush, a leading online visibility management SaaS platform. With a background in communications and a certification from the International Consortium on Agile, Taylor specializes in creating engaging work environments and implementing agile leadership strategies. Originally from the West Coast, Taylor has lived in Paris and is currently based in Amsterdam. She is passionate about languages, team building, and finding creative ways to make work more enjoyable.

=================================================================

Check out our FREE + VIRTUAL EVENTS! -> 

EVENTASTIC.com

GuruConference.com

DeliveredConference.com

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide → The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

  • Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
  • Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
  • Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

Up next
Aug 22
BIG BOOST from Liking + Commenting on Your OWN Posts? + Jay Overshares!! 📈 Jay’s SCOOP | Ep. 399
Some people feel awkward about liking or commenting on their own social posts, but Jay Schwedelson makes the case that not only is it not cringe, it actually boosts performance. From stacking early likes with company pages to pinning your own comments on Instagram, he breaks down ... Show More
13m 16s
Aug 19
GARY VEE!! 🤯 Stupidest Marketing Move! ➕ How to WIN on Social! w/Gary Vaynerchuk | Ep. 398
Sometimes Jay Schwedelson gets into consultant mode, and with Gary Vaynerchuk in the hot seat, it turns into pure gold. This conversation is part marketing therapy session, part culture playbook, and part Knicks nostalgia trip. From why boosting bad creative is like lighting mone ... Show More
34m 25s
Aug 18
SPECIAL SERIES ==> Skip the Rules, Land the Job 💼 <== | BATHROOM Break #69 COLLAB: The Marketing Millennials + Do This, Not That
Sometimes the best career advice isn’t the polished stuff you find in books, but the off-the-radar tips you’d swap with a friend on a coffee break. Jay Schwedelson and Daniel Murray are back with another “Bathroom Break” to spill the unconventional moves that can get you a better ... Show More
10m 31s
Recommended Episodes
Mar 2025
Loyalty in Marketing Unlocked With Paula Thomas
Key Topics Covered: • Defining loyalty marketing and its role in driving profitable behavior change • The power of data in creating personalized customer experiences • How top brands like Starbucks, Amazon Prime, and Emirates Skywards excel in loyalty programs • The balance betwe ... Show More
39m 7s
Nov 2024
Transformational Leadership
Welcome to another insightful episode of "Accelerate Your Business Growth." Today, we're thrilled to have Brenda Neckvatal, a two-time best-selling author, award-winning HR professional, and serial entrepreneur featured in prominent publications like Forbes and Fast Company. Bren ... Show More
34m 54s
Mar 2022
Candidates and Culture Fit with Dan Hunter, Workzinga
The pandemic gave employees the time to reflect on their relationship with work and frankly, many weren&apos;t happy with what they uncovered. This has led to record numbers of resignations in 2021 and 2022 is set to be more of the same.  The Great Resignation has ushered in a ma ... Show More
31m 18s
Feb 2024
The Most Effective Communication Skills For Managers with Glenn Pasch
In the dynamic world of management, effective communication is not just a skill, but a cornerstone of successful leadership. Whether you&apos;re leading a small team or an entire organization, your ability to communicate clearly, confidently, and empathetically can make all the d ... Show More
20m 30s
Nov 2024
How Sophie Gilliatt and Katherine Westwood of The Dinner Ladies Built a Food Empire While Raising Kids
The conversation delves deep into crucial aspects of business development, from initial market research to scaling operations across Australia. Sophie and Katherine emphasize how their friendship in business has strengthened through clear role division and mutual respect, while t ... Show More
55m 15s
Aug 2024
Becoming a Leader People will Follow with Jenni Field
Jenni Field is the Founder of Redefining Communications, author, podcaster, international speaker, and business communications strategist. She has worked in communications for almost 20 years, specializing in helping teams and leaders use communication to take people and the orga ... Show More
43m 47s
Jul 2024
How We Consistently Shatter Sales Target With A Lean Team | Anthony Nava - 1815
In the sales world, the mantra "do more with less" often feels more like a challenge than a guiding principle. In this episode, I chat with Anthony Nava, Senior SDR Manager at Crunchbase. With years of dedicated service and experience, Anthony reveals the innovative strategies th ... Show More
22m 14s
Oct 2024
How to Transform Customer Experience into a Strategic Advantage w/ David Ewing
On this episode of the Strategy and Leadership podcast, Anthony Taylor engages with David Ewing, CEO of Motiv and President of EO Austin, in a compelling discussion on the importance of customer experience as a strategic initiative. David shares insights from his two decades of e ... Show More
20m 49s
Jan 2025
519: Bain & Company's Partner Rob Markey on Customer Strategy, Customer Loyalty and Retention (Strategy Skills classics)
In this episode with Rob Markey, we will discuss valuing and measuring customer loyalty. Rob highlights the gap between executives' intentions to prioritize customers and their actual practices, noting that only 8% of customers believe they receive exceptional experiences, despit ... Show More
1h 7m
Aug 2024
Mastering Remote Work
Welcome back to another episode of Accelerate Your Business Growth! Today, we're diving into the complexities and opportunities of remote work with our guest, Shane Spraggs. Shane is a seasoned expert in operational efficiency, leveraging lean agile methodologies, and has an impr ... Show More
26m 58s