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Nov 2019
37m 12s

Customer Service Stories To Learn From -...

SALES COPYWRITING AND CONTENT MARKETING HACKS
About this episode
Jim (http://www.thejimedwardsmethod.com) and Stew discuss decades of customer service issues (good and bad) as well as the most current ones of the book launch of Copywriting Secrets https://copywritingsecrets.com. There is a fine line between doing too much customer service and just refunding people for their money. Learn where the line is. But also tak ... Show More
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Oct 21
Episode 323: "Chat GPT Can't Give You an Answer to Questions You Do Not Even Know to Ask" - Jim Edwards
Jim Edwards and Stew Smith discuss the after action lessons learned from a recent book launch and get on the topic of offering coaching programs to differentiate yourself from AI. The quote below was created by Jim:"Chat GPT Can't Give You an Answer to Questions You Do Not Even K ... Show More
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Oct 21
Episode 322: The Launch Checklist: What You Actually Need Done Before Pressing Go
Jim Edwards (https://www.copyandcontent.ai) says, “A deadline without consequences is just a suggestion wearing a watch.” Check out the GO Test Before you press go, ask five questions:1. Is the close date set? 2. Is every major content and communication piece scheduled? 3. Is the ... Show More
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Sep 23
Episode 321: A Great One-Time Offer Does Not Sell More. It Removes the Next Problem
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don't create the Next-Pressure / Problem & Solution PrincipleEvery meaningful purchase creates a new kind of pressure… or a new problem to ... Show More
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