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Nov 2019
37m 12s

Customer Service Stories To Learn From -...

SALES COPYWRITING AND CONTENT MARKETING HACKS
About this episode
Jim (http://www.thejimedwardsmethod.com) and Stew discuss decades of customer service issues (good and bad) as well as the most current ones of the book launch of Copywriting Secrets https://copywritingsecrets.com. There is a fine line between doing too much customer service and just refunding people for their money. Learn where the line is. But also tak ... Show More
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Yesterday
Episode 318: DEBATE: Short form or Long form Sales Letter - The short-copy-versus-long-copy argument asks the wrong question.
People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?”Some say, “Nobody reads anymore,” when what they really mean is, “Nobody ... Show More
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Aug 31
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Aug 31
Episode 316: The Next Sell Starts Before the First One Ends
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