Christoph Senn, marketing professor at INSEAD, has spent years studying how top executives involve themselves in B2B sales. Some are very hands-off. Others make only social calls. Still others sit at the negotiating table. Outcomes vary widely. Senn explains the best combination of approaches for top executives engaging with core customers. And he shares how ... Show More
Mar 2025
How CEOs Make or Break Sales
A CEO's involvement in B2B sales deals, while often well-intentioned, can sometimes backfire. INSEAD marketing professor Christoph Senn has spent years studying the role top leaders play in B2B relationships. In this episode, he shares the five archetypes of CEO behavior when it ... Show More
26m 36s
Jan 2025
Where Sales and Brand Marketing Intersect
ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Thom ... Show More
36m 58s
Dec 2021
How "The Practice" and Being Different Can Help Sellers Connect With More Prospects | Seth Godin - 1514
We could spend hours discussing the importance of honing your craft. But, whether it’s perfecting your golf swing, mixing the perfect cocktail, and of course, making sales, practice is what leads to a better result. Today’s episode of The Sales Evangelist features NYT bestselling ... Show More
34m 55s
Jan 2023
#148 - Asking questions that get your buyer talking about impact vs features (Morgan Melo, Enterprise Account Executive @ Pave)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Use typically language and stories to gain credibility with your prospect, leading to deeper discovery. Ask your champion how they plan on justifying a purchase to the larger ... Show More
32m 35s